Nearly every person involved in a business endeavor recognizes the need for a business plan, yet some business owners do not realize an internet marketing strategy is just as essential. Unlike a general business plan, an advertising and internet marketing strategy focuses on gaining and also maintaining patients for the long run. It is precise, realistic and also includes very reasonable numbers, facts and objectives.
A great marketing strategy spells out all the tools as well as techniques one can utilize to attain your dental practice’s sales objectives. It is your plan of action that defines what specifically you will market, who your target market or target niche is, and the tactics you will utilize to generate leads that result in sales. Your practice’s internet marketing plan does not need to be lengthy or professionally drafted. In fact, it can be as simple as a few bullet points that define what you offer, who you desire to treat and what you will do to position yourself in front of your target market. The main questions are:
Dental clinics that succeed in long-term marketing usually start with an online advertising campaign since it is the quickest way to drive traffic to your website or make the phone ring. We recommend that a reasonable budget be set aside for AdWords PPC (pay per click) for two reasons. First, it will help you drive traffic to your website and you can focus on the factors necessary to optimize your conversion efforts.
Secondly, there are correlations between defining the keywords a specific web page is optimized to rank for, then signaling the main search engine (Google) via its advertising service that your pages are targeting these keywords. Essentially, it helps to do some of the legwork for Google and basically tell the algorithms that your intention is that a page rank for specific keywords. When combined with local SEO we have witnessed quicker rank movements than when this strategy is not followed.
The initial plan should establish activities for one year. For most practices, this is the most effective timeline to consider since it allows time for testing but is not focused upon immediate results. If you choose to use niche SEO services, then you must plan on 12 months minimum for any search engine keyword positioning.
There is a common misunderstanding about what dental SEO services involve. Ranking is not immediate. While our services usually put a website on pages 2-4 of Google within the first couple of months, the battle for page 1 and then the top 3 results of page 1 is a lengthy process. The reason for this is that we essentially must match the backlink profile, social media activities and the authority of your competitors’ sites.
This cannot be done overnight because any attempts will trigger Google’s algorithms for artificial link building. Instead, slow, consistent actions must be put into play with our internet marketing services [LINK]. When combined with new content and social media activities, the website develops its authority and power.
You must know what your target market is searching for… this will define where to focus your efforts and the number of potential clients looking for what you have to offer. There are various ways to get these insights.
1. Create a Google AdWords account. Login and search in your geographic area for keywords relating to your specific area of service or specialty.
2. Go to Twitter search [https://twitter.com/search-home?lang=en] and enter terms relating to your practice focus and target market. These hashtags will reveal additional keywords.
3. Create a Facebook page for your practice and enter the Facebook Ads console and search for keywords relating to your geographic area and target market.
4. Search YouTube using your primary keyword phrases and notice what the 'autosuggest' search feature reveals.
Once you have some ideas in terms of what your target market is looking for in your specific geographic area, then you know what keywords to target with your webpages, YouTube videos, and social media hashtags.
How would you like your local dental clinic to operate in 10 years? How many people would be involved? What services would you offer? Would you have satellite locations? Would you still treat patients or would you manage the practice while other dentists treat patients?
It is this vision of the not-too-distant future that will motivate you and keep you on track. The more clarity it has, the easier it is to stay with the process and allow the marketing plan to evolve.
The most important factor to keep in mind is that there will always be changes and what works tomorrow may not work in a year. As SEO consultants, we make sure that use evergreen strategies with our clients. Our goal is to keep our dental SEO clients happy and profitable for the long term. Sapid SEO Company’s reputation depend upon your success, and the systems and strategies that we put into play are based upon the foundational principles behind long-term search engine ranking.
Having a strategy to stick to makes a difference; especially when shared with the members of your practice. You will find that when everyone is onboard and understands the implications of achieving business goals, there is a greater degree of ownership.
Sharing your practice’s internet marketing strategy creates camaraderie and helps enlist people in your big picture vision for your practice. Especially if you can show each employee how they can earn more money from taking greater degrees of responsibility and pro-activeness.
Sapid SEO Company is compromised of a growing global team of experts in digital marketing and search engine optimization for dentists. We can help you to identify your target market, structure your website, leverage social media campaigns, and rank for traffic-driving, relevant keyword phrases.
If you want to stand out at the top of your local dental market, then contact us today and we will identify what it takes to maximize your online visibility.