There are numerous benefits of search optimization and any organization serious about establishing and maintaining a presence online needs top ranking in Google. We highly recommend that an organization outsource their service requirements; but, not just because we are in the business.
Here is the reason why: optimization and ranking is not an hourly job and it is not just about link building. Search engine ranking requires scaling and systems that are expensive to create and maintain; however once created, they can be leveraged for numerous clients.
In most cases a person who is knowledgeable enough to rank your website will work independently since they must create systems that rank a site for keywords. These systems share common elements that can be leveraged for other clients.
Offering search engine optimization services to one organization is very expensive, but with each new client added the operating costs diminish. For this reason, a technical digital marketing expert will in most cases choose to work alone or start an agency.
Often, the more one learns about internet marketing, the more it makes sense to outsource the services. The estimated learning curve on digital marketing is around 3 years – and that is just to see some minimal results.
In the time spent trying to learn and failing, most businesses could have been reaping the rewards being positioned for their keyword phrases. Then there are the algorithm changes, search engines continuously make changes and it is the expert’s job to adapt to the changes.
For an experienced agency, these changes have some small setbacks that require some adjustments. But, for new internet marketers, these changes can cause them to loose everything.
What we recommend is becoming knowledgeable in internet marketing concepts but outsource the work to an agency dedicated to it.
Not all digital marketing professionals work the same way. Some may do their best to follow best practices while helping your website rank higher in the search results, and others might have a policy of making a quick sale and then using cheap tactics ultimately harm a website’s authority and even penalize it.
If you want to work with a company the consider the following:
Past Successes – Ask for references or an example of current client ranking.
Custom Services – Determine whether or not the strategies to be employed will be done in alignment to the goals of your business. No two businesses are the same when it comes to their online marketing goals and needs. The agency you choose to work with must have the objective of understanding your industry, target audience, business goals and big-picture vision.
In-House / Outsourced – You want to choose an agency who offers a service that is in-house (controlled by the agency, not resellers). Digital marketing services reselling is a profitable niche, but it is difficult to determine the quality of work being sold. In the short run it is less expensive for an agency to outsource work, but they lose control over the quality of work.
Those are a few of the important factors that one will want to consider when choosing an search optimization agency. Some other factors that should be considered are the company’s experience in the industry, niche specialization and specific geographic focus (for example ranking a site in China is totally different than the USA).
Digital companies offer search engine optimization services to businesses and organizations with the bottom-line intention of maximizing visibility online. Search engine optimization is the process of adapting website design and the written content on a site to trigger the search engine algorithms responsible for display search results.
The better optimized a website is for search engines like Google, Yahoo and Bing, the more likely it is for a site to rank in the first page results for targeted keyword phrases.
The main benefit of hiring an agency is that they should be experienced in making websites rank online. An online marketing expert should know what it takes to drive organic traffic to a website.
Additionally, an agency will begin by auditing a website, developing a strategy for the site’s content, and applying the systems and techniques that will make the website more visible online.
What you want to know is that the best of the best companies have the mindset that your website is their own. With our clients we advise them on changes that will maximize their ROI and cause their website visitors to take action. We want our clients to get the most out of our digital marketing services.
If your top competitor has been on page one of Google for the past 5 years and has a website that is 15 years old with 100 pages of quality content, you aren’t going to beat his ranking in 2 months with your 6 page website.
Expect that your search engine optimization services will be an ongoing process. It is not uncommon to have clients ask, “What are you guys going to do today?” or “Can you give me an outline of the activities that you will do each month…”
Search optimization services don’t work that way and your search ranking agency isn’t quite like an employee. When we take on a client, we don’t know how Google will respond to our optimization efforts. When we rank a keyword on page 1, then our process is more relaxed and generally requires subtle authority boosting activities until there is a major update.
While pushing a keyword up to page 1, there are numerous different changes we will make to a website and to our strategies, so it is difficult to say what we will do since every situation is different.
Every Google algorithm update requires that reevaluate a strategy if we lose rank position. Our activities can be compared to what a gardener would do to make sure that a garden grows to its full potential.
We give the garden (your website) nourishment (authority activities), trim away the debris (remove toxic backlinks) and make sure it has a steady stream of energy from its environment (relevant site content).
