Hotels and resorts are in extremely competitive market niches. Our hotel SEO services can help your brand rise above the rest in local, national and global search results ranking. Contact us today for a proposal.

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The major challenge that many independent, boutique and smaller chain hotels face is creating brand recognition and maximizing visibility in their local markets. Our hotel SEO services will help your practice reach its target market in a way that is less expensive than PPC advertising like Google AdWords or Facebook, and do so with much better conversion rates.

We have the capacity to maximize online visibility for your hotel website and social media channels. Your brand and its products can stand out in the local, national and global marketplace when our hotel SEO strategies and systems are implemented. Our goal is for your hotel to maximize its return on investment for its marketing activities and to position your brand and services in front of your target market.

Contact us About Hotel & Resort SEO


When it comes to understanding what a hotel SEO expert agency can do to to enhance your practice’s visibility, some people searching for a marketing solution want a big picture overview and others prefer to zoom down into the details… Essentially, Google, Yahoo and Bing algorithms follow generally predictable rules when it comes to ranking web pages for a relevant keyword phrase. A keyword phrase is what an individual in your target market types or speaks into a search engine when they are considering a vacation or need to reserve a hotel. There are numerous phrases that people will search for in the context of the hospitality industry.

As a hotel SEO company, we want to position your brand on the first page of Google and other search engines in the context of your geographic location and the niches your hotel caters to… When we do this, your hotel will have the highest level of online visibility possible. Additionally, when we combine our hotel SEO strategy for hotel website systems with consistent and professional social media activities, you will notice that inquiries and sales conversions increase. This occurs when your hotel website is optimized for keywords relating to the region and hospitality services when our proprietary SEO for hotels systems are active.

When our SEO backlinking strategies are activated on an optimized hotel or resort website, the results are tremendous. On the other hand, SEO requires experience and expertise, just as you have found our website for hotel SEO services today – we can help your target market discover the services you are offering them.

By using search optimization, hotels and resorts can dramatically increase the odds of ranking for relevant keyword phrases that are contextually associated with vacations and hotel reservations. When this happens, the results are increased site traffic and this means more opportunities to gain new customers. Below are some of the important factors that our hotel marketing agency is responsible for optimizing for our clients.


Internet marketing makes it possible to gain new customers in a way that only word-of-mouth referral marketing used to be able to… Referral marketing is still the strongest, but what happens now is that a person considering a vacation, hotel or resort will ask their friends for a recommendation or search online in forums and then they will “Google” your hotel or resort to see the reviews. This first search based upon brand name; if they are not immediately impressed, the second search will be based upon keyword phrases.

If the local reviews for your business are positive (found on Google My Business Local Maps and your Facebook business page) then the person will probably make a reservation. If the reviews don’t immediately convince the person that they should make a reservation, then they will start to search online using additional relevant keyword phrases. This is your hotel or resort’s second opportunity to completely dominate local search results and be the location that consistently shows up for the keyword phrases being searched in addition to having a well-rated listing in Google Maps and on other social media channels.



For most hotels and resorts, digital marketing is the preferred method to create brand awareness and promote services. This is done using primary social media channels like Facebook, Twitter, YouTube, Instagram and Pinterest. All of which we will help you to optimize so that your social media content can be positioned and ranked for keyword phrases in combination with your website pages.

The time-tested and best strategy is to use SEO since it has higher conversion rates than pay-per-click (PPC) advertising like Facebook ads or Google AdWords. We want to be sure that we are combining our efforts with our Google maps SEO services so that your business location also stands out in Google maps.


As a hotel marketing company, Sapid SEO Company has the resources and experience needed to develop an online strategy that will bring your hotel/resort to the forefront of your target market’s attention. SEO for the hotel industry is a competitive niche and you want to work with a company SEO that can deliver long-term results. Our blend of consulting and internet marketing services will generate online inquiries from your website and attention in the preferred social media channels.


It is a bold statement, but we’ve done it multiple times for other businesses in a broad spectrum of industries. we know how to implement the activities that most hotel marketing agencies are missing. We will help you identify the keyword phrases your target market is currently searching for, while outlining the activities and resources needed to ensure that your brand stands out above your competitors.

Frequently Asked Questions

On-Page SEO for the Hospitality Industry

An optimized website means that the content of the site is contextually relevant to your niche market and that the site is structured in a way that makes it easy for Google to crawl and index the site content. Optimized content will be centered around relevant keyword phrases while maintaining a high degree of natural readability for human beings.

This means that commonly overlooked factors such as relevant keyword research is done for hotel SEO keywords are added to the site in a structured manner. Each page should have the hotel SEO keywords included in the meta description, in the tags of the content management system, within the website URL, in the title tags, in the page titles, in the image alt text, heading tags, in each page's content, and within the structured data.

SEO Meta Content Optimization by a Hotel SEO Company

The meta description is the content that is displayed in the search engine results. It is a brief snippet of content appearing under the title of a search results that should cause the viewer to want to view the site and learn more. A meta description should be a compelling description of about 160 characters including relevant keywords to attract your target audience.

A page’s meta title is a crucial part of website optimization and is based upon thorough keyword research for a hotel SEO strategy. The meta description should also include the keywords being used in SEO for hotels. If you are uncertain how to do keyword research for hotels, you could check Google Analytics for future predictions or to check historical visits to your site you can check the Google Search Console if you have the Google Search Console associated with your website.

Hospitality SEO Keyword Research

One of the primary mistakes that businesses attempting to optimize their online presence is not creating a structured website based upon relevant keywords. Often they try to mix unrelated keywords and then feel frustrated because they can’t figure out why their website doesn’t rank very well – if at all. Choosing relevant keywords to target is a crucial part of any hostel, hotel or tourism-industry SEO strategy.

Using a keyword tool like Google AdWords Keyword Planner will give some estimated search volume for specific keywords. There is a trick to using this tool though… it is created for advertisers, not for SEO. Traffic estimates are generalized, and often the more specific a keyword phrase is, the higher the conversion rate will be. We constantly emphasize to our clients that you don’t want to most traffic to your site, you want the highest converting traffic arriving to your site.

Resort SEO Agency Appropriate Use of Headers

Heading tags (namely H1-H3) are used to highlight the different sections of a webpage. Search engine crawlers contrast the relevancy of a page’s content with the header tag. On our client site’s we help them to determine the keyword phrases that a page can target and then we make sure they use these keyword phrases in their H1-H3 tags.

What is SEO for hotels?

What is SEO for hotels? In short, it is the basis of your hotel's internet marketing strategy, as well as one of the most important factors determining the success of your marketing efforts. It refers to the various techniques used to enhance the visibility of your hotel's website in the natural search results, as well as to increase the number of reservations made by guests.

Before you design your hotel website, focus on getting it ranked well in the major search engines such as Google, Yahoo, and MSN. Keywords should be selected intelligently to target the right audience. Also, remember not to settle for generic keywords, as this will most likely result in a low traffic volume. Try to pick out the most relevant keywords that your target market is using to find a solution to their problems, which will most likely result in high search engine rankings. Use these keywords in the text and title of your pages, and include them in your meta tags to help with search engine rankings.

Once you have a good list of keywords, take the next step to optimize your web pages for the chosen keywords. In the first step, focus on creating a well-designed webpage using the appropriate colors, fonts, pictures, images and other elements. Next, optimize your main page by optimizing its content, appearance, header, footer, and other HTML elements according to the chosen keywords. Focus on creating a page that is easy to navigate and includes all the information that visitors need to find what they want, without having to go through too much trouble to do so. Also, make sure that your page is loading fast, using appropriate graphics, scripts and other techniques.

The second step to optimize your hotel website is to access the Google tools, such as the Google analytic, Google page analytics and Google webmaster tools. Through these different strategies, you can monitor visitor behavior on your site, as well as determine the steps that lead visitors to your landing pages. Learn about the different strategies used by others to attract more guests, and learn how to implement your own unique strategy using Google Analytics. You can also learn about Google ranking factors, such as the quality score and the search engine results position.

The third and final step is to optimize your SEO for hotels content using the chosen keywords and phrases, while staying away from over-optimization. Keyword-rich content should be written in the meta description and page content to target a specific audience and generate targeted traffic. This is not only the right thing to do for your brand, but it also serves the purpose of attracting targeted guests. It helps you to achieve higher search engine rankings and improve your page's chances of appearing in the Google search results for related keywords. These optimization techniques are essential for any SEO for hotels  strategy.

How to do SEO for hotel websites

Learning how to do local SEO for hotels is an excellent way to improve your hotel's visibility online. This involves building a website that will rank highly in the search engines for targeted keywords. The more targeted your keywords are, the higher your website will appear during searches. This means more guests and more potential customers from your digital marketing efforts.

When you create a hotel website, there are a few things you need to consider in order to get the best results. First, your web pages must have useful information that the customer can't find anywhere else on the Internet. Your hotel website should not be filled with fluff, unrelated ads, or confusing links. Every visitor to your hotel site expects to find the answers to questions they have about traveling.

It's also very important to keep all of the information about your hotel in one place. Each page in your website should link to the appropriate section of your website so that the customer doesn't have to go anywhere else to find what he or she is looking for. If you have different hotel websites for various parts of the country, for instance, you'll want to target your landing page (the page the customer arrives on) to a specific location, and then have a separate page for the other destinations.

Another aspect of how to do SEO for hotel websites deals with meta tags. Meta tags are used by search engines to organize the content of web pages so that they are found by Internet users. If your web pages aren't properly tagged, search engines won't be able to recognize them, and you won't see any significant traffic increase. Determining which keywords and key phrases a page should include is a critical aspect of how to do SEO for hotel websites. If a page doesn't include the right keywords, it isn't relevant to the customer and therefore won't draw traffic.

A related concept to the above-mentioned idea of how to do SEO for hotel websites is keyword stuffing. In this case, you should try to include as many keywords and key phrases into the text of the page as possible, without including them in the meta tag itself. By doing so, the search engine will see this as an attempt to manipulate search engine results in a certain way, and the algorithm may not treat this site favorably. However, if the keywords and key phrases that you put in the text are relevant to the subject matter of the site, this may actually help the search engine find your website more easily.

Although there are plenty of ideas on how to do SEO for hotel websites, each one is different because of the particular needs of the hotel websites themselves. Therefore, if you can't figure out how to do SEO for hotel websites, you may want to consider hiring a professional firm to help you out. There are a variety of firms out there who specialize in this field, and most of them are affordable and reliable, unlike some freelance companies who have less-established status within the internet industry. You can also get tips from these experts on how to do SEO for hotel websites.

Do hotel developers need SEO?

As a hotel developer, you may wonder if the use of hotel to keywords is vital to the success of your business. The truth is, there are many advantages to strategically using these keywords that can help increase your rankings on the major search engines. It is important for hotel owners and operators to become skilled in this area to be able to improve the bottom line. Keyword research is something that a lot of people don't think they are capable of, but it really isn't as hard as you may think. It is a skill that should be developed over time, but it can be learned.


SEO helps branding for hotel developers

Hotel developers must be able to choose keywords that are both search engine optimization friendly, as well as long-tail keywords. Building a website for your business is not a one-time process, but it does take some time to get everything together. Once the site has been built and operational, you must then work to get it to rank well. You need to be able to optimize it properly to get the best possible results in search engines. There are several ways to do this, including through keyword stuffing, back linking, and social media.

Keyword stuffing is the practice of trying to cram as much information as you possibly can onto a single page. This can be done by filling pages with keywords and making them very long-tail keywords. Google and other search engines have algorithms that are designed to recognize these kinds of websites. Since they are not well-written, these types of sites will often times result in a poor ranking on the search engines. Hotel SEO experts have discovered that it is better to write a few well-written articles rather than trying to fill a 500-word hotel website with keywords.


Google Maps Local Pack Ranking for Hotels

Another strategy for effective hotel SEO and Google search visibility is to write well-written press releases about the products and services offered by your business. While it may seem like using big words makes sense when it comes to marketing, there is a world of difference between writing for the masses versus writing for a small town or a specific city environment. It's best to keep things as simple as possible while still providing the necessary information to customers that will allow them to visit your business and make a purchase.

One of the best hotel website SEO tips you'll ever hear is that you need to use the right kind of keywords when promoting your business on the Internet. In order to get the best possible ranking, you must fill your website with the right kinds of words. If you choose to simply stuff your webpages with generic long-tail keywords, you will most likely find yourself getting nowhere fast. By choosing the right words, you will allow your site to be found not only by those people who are specifically interested in what you have to offer, but also those who are searching for something unique or just don't even know your particular niche.


Hotel website topical authority for page one ranking

The last tip for hotel SEO strategies is to use keyword categories to optimize your internal pages will have a significant impact on your ranking. When you do keyword stuffing, you will find yourself getting nowhere fast because the competition for those same keywords is very intense. Technical SEO is very important for hotel marketers, especially in the context of luxury hotel search queries. The best keywords need to be added to a page in a way that uses NLP (natural language processing) to support the primary keyword being targeted. Simple things like optimizing the Google Maps marker for a business listing in Google My Business will have an impact on local SEO for hotels.

Your competition will consist of sites that have chosen to focus on keyword optimization and keyword stuffing instead of focusing on writing quality content. On top of that, the competition is generally from very large and established online entities, many of which are already trusted sources of the type of goods or services that you are offering.

You may feel confident that you can completely dominate the market with your own keywords, but if you want to really take your business to the next level, you need to consider the power of getting the right kind of SEO keywords to optimize your website.

How to do off page SEO for a hotel website

How to do off page SEO for a hotel website is the same as how to do on page SEO. The biggest difference is in the way you build links. Building links off the page to your hotel website is not only the fastest way to get in front of the search engines, but also gives the search engines a little extra piece of information to pull from when ranking your site. One way to build links off the page is to create an informational article based on your hotel's theme. This is called a content rich article.

An article with several links leading off of the main page into the niche of the hotel is called a long tail article. This type of article will tend to have a lower page rank but will be able to pull in many visitors because of its optimized title and keywords. It will have a lot of keywords in the title and several in the body. The article will have relevant anchor texts that are hyperlinked to the hotel's website.


Backlinking for hotel website SEO is a double edged sword

Another method for off page SEO is through backlinking. This is done by putting a link to a hotel's website right in the footer of a blog or similar article. It could be in the comments section of a post or it could be on the main page of the blog. Backlinks will pull in visitors to your site from the search engine, which will increase your page rank.

Another method for off page SEO that is popular is building directory links. This can be done by purchasing directory rights to other articles and blogs related to your hotel website. Buying directory rights to other sites will give you instant popularity with the search engine and will increase your hotel website's page rank.

Off page SEO can also be achieved through offsite links. One way is to submit your hotel website to search engines manually. The easiest way to do this is to buy text links. These are links that contain a small piece of text leading the reader directly to your hotel site. Text links tend to be much more effective than image links because they are natural, not deceptive, and therefore more likely to be approved by the search engine.

Off page search engine optimization is a highly desirable method of search engine optimization for hotels. There are a number of different ways you can implement it. Some of these include using pay per click advertising, submitting your hotel website to search engines manually, building directory links, purchasing text links, and using blogs and forums. Off page SEO has the potential to dramatically increase the number of people that find your hotel on Google. Just make sure that all methods work together in concert to achieve your goals.

Why hotels should do local SEO

Many large and small hotels are finding out that they need to do some local SEO in order to survive the competition. Not only is it more affordable for them to do so, but when done correctly, it can really give them an edge over their competitors. By using search engine optimization techniques, they can get their site to show up higher on the results pages of Google, Yahoo, and MSN. Because of this, many of these businesses are now going ahead and learning how to do local search engine optimization, or what is more commonly known as local SEO.

Search engine optimization is basically the process of trying to increase traffic to a website by convincing Google to "think" that your website is related to the keywords that are being searched for...


Local search optimization for hotels near me

For example, if someone were searching for a hotel in their city, the search engines would give the person a list of hotels in the area. If you were to enter a relevant keyword into a local search engine, like "hotel near me", you might be surprised at the number of results that come up. Obviously, if the hotel is well-known, then it will show up more often. But even if it is not on the first page of the results, it may still show up.

The reason that you see the results above the search results is because the search engine found that your hotel was on the first page of the results because of the local information about your hotel such as pictures, testimonials, and so forth. This is why you can use local SEO to your advantage. One way that a hotel can effectively utilize local SEO is by giving out local information to its customers such as maps, directions, lists of restaurants, and so forth. This information gives the customer the feeling that they are getting more than just the regular hotel bookings from the location.

Another thing that you need to know about using local SEO is that it works best when you have as many hotel booking options as possible. If you only have a few choices, your website will have to compete with each of these options, which can hurt it in the overall competition. In this case, you should consider using an online directory of hotels instead of going through the trouble of getting your hotel bookings listed separately.

You can list all of your hotel options in one directory, or you can specify which hotel you are promoting, allowing people to find you quicker if they type in those keywords. If you do not have any hotel options listed in an online directory, then you need to take another route. There are plenty of other places online where you can put up your hotel listing, and you need to take advantage of this.

The most important thing to remember when it comes to this technique is that you have to be sure that people will actually be interested in seeing your hotel. If you are trying to promote something in the local area, you need to make sure that people will be able to connect with it and remember it. This can be hard to gauge sometimes, but with the right local SEO strategies, you should be able to get a handle on this. If you are promoting a hotel in the San Francisco Bay Area, for example, you should focus on creating a profile page for people to connect with, so that they can learn more about what the hotel has to offer.

As long as your website is tied in with the actual name of the hotel, you should be able to make it as relevant as possible to the search engines. There are plenty of different ways that you can use local SEO to your benefit, and there are no limits on the things you can do. You should look into every available opportunity to create a connection with local searchers and local businesses as well as build trust.

How to improve SEO on hotel booking websites

If you are running a hotel, then you must be aware of how important it is to attract and retain the best customers and to know how to improve SEO on hotel bookings. Hotel booking is an integral part of doing business and it will always remain the first decision of any business entity that has to do with doing business.

It has been proven over the years that hotels and motels have consistently retained their customers if they do well in marketing and executing effective marketing strategies. To improve your SEO on hotel bookings, you need to identify your target customers and try to improve your presence in the local market by meeting the needs and the demands of your customers.

Your website will be your number one tool for advertising your hotel and this is where you will make your sales come from. If you want your hotel bookings to be successful and retain your loyal customers, then you need to work with your web development team to enhance your visibility online. The aim is to increase your number of website visitors and to ensure that most of these potential customers will end up becoming loyal customers.

There are two ways that you can work towards improving your SEO on hotel reservations. One is by search engine optimization and the other is through improving your website's link popularity. Search Engine Optimization will ensure that you improve your ranking on the search engine result pages. The higher your ranking is on the search engine results page, the more chances of getting more clients and customers visiting your hotel.

As you can see from the example above, if your hotel is listed on the top page of search engines like Google or Yahoo, it will ensure that more people will be able to find your hotel and it will be easy for you to get more customers and business. If you are running a budget hotel, then you can focus on getting high search engine rankings, as this will bring in more customers to your hotel and it will also help you retain your existing customers because of the fact that they will know where to find your hotel.

On the other hand, you can work on improving your link popularity by improving the internal linking structure of your hotel. You can ask your employees and your managers to create a good internal network so that your hotel becomes more visible to potential customers. As your hotel improves its link popularity, you will be able to improve your position in search engines, which will allow you to improve your SEO on hotel bookings. This way, you will be able to attract more people and customers to your hotel, which will increase your chance of getting them to become loyal customers and even make them give you money.

Another way that you can improve your SEO on hotel bookings is by making your website easy to navigate. There are many hotels that don't provide enough information on their websites. This means that there are more people who would like to book a room and don't know how to get to the booking section. With this in mind, you should work on improving your website so that it becomes as easy as possible for customers to navigate it. For example, you should work on providing more details on your hotel such as the location, names of the hotels rooms, amenities, and so on. By doing this, you will be able to provide the information to your potential customers so that they don't have any problems finding out more about your hotel.

The last part of how to improve SEO on hotel bookings is probably the most challenging for most businesses. However, it is also the easiest because you don't need to hire any professionals to do the work for you. All you have to do is to work on improving your communication with customers by communicating more often. You should also consider working on improving your customer service so that you won't be rejected when trying to make a reservation.

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