An optimized website means that the content of the site is contextually relevant to your niche market and that the site is structured in a way that makes it easy for Google to crawl and index the site content. Optimized content will be centered around relevant keyword phrases while maintaining a high degree of natural readability for human beings.
The meta description is the content that is displayed in the search engine results. It is a brief snippet of content appearing under the title of a search results that should cause the viewer to want to view the site and learn more. A meta description should be a compelling description of about 160 characters including relevant keywords to attract your target audience.
A page’s meta title is a crucial part of website optimization. For example, if a page on your site has a review of a 2020 Honda Civic, then a relevant meta title like “202 Honda Civic Review – Discover the Latest Features” could be used. A title like this tells both search engine crawlers and online searchers exactly what a website page is about and what information they should find there.
One of the primary mistakes that businesses attempting to optimize their online presence is not creating a structured website based upon relevant keywords. Often they try to mix unrelated keywords and then feel frustrated because they can’t figure out why their website doesn’t rank very well – if at all. Choosing relevant keywords to target is a crucial part of any automotive industry SEO strategy.
Using a keyword tool like Google AdWords Keyword Planner will give some estimated search volume for specific keywords. There is a trick to using this tool though… it is created for advertisers, not for SEO. Traffic estimates are very generalized and often the more specific a keyword phrase is, the higher the conversion rate will be. We constantly emphasize to our clients that you don’t want to most traffic to your site, you want the highest converting traffic arriving to your site.
Local SEO for dentists has evolved as the way people research dentists has gone from yellow pages and advertisements to social media branding and reviews in Google My Business / Google Maps. Dental clinic SEO services are critical to the future success of a dental practice. Google has implemented local search results for dentists in their local listings on Google Maps and more patients than not will tend to pay attention to the social reviews of a dentist online.
Dentists should consider incorporating their practice into Google's local search rankings through the free Google My Business account. Google's current local listings are broken down by geographic area and geo-local targeting. This means that most dentists who do not have online office presence are excluded from one of the main directories being used for online searches.
How to choose a dental SEO company?
Local SEO is extremely important for dental clinics, so you will want to work with a digital marketing company that will focus upon Google Maps marketing in additional to routine website SEO. The benefits of having your dental practice ranking in Google local searches include increasing your client base and better utilizing your dental marketing and advertising budget.
How much do you pay for dental SEO?
There are many options available for dentists to choose from when it comes to creating an online presence through the creation and maintenance of a site. Whether it is through the use of a site building software or traditional website design, the creation of a great dental website will aid your practice in achieving visibility online and generate more online revenues.
The challenge is that the prices of search optimization services will range from a few dollars to thousands of dollars. How much should you pay then? There are a few factors that play into this decision.
- How competitive is your local market? If your clinic is located in a major city and there are hundreds of nearby dentists, then you are going to pay a premium simply because there is so much competition. More competition = more work + more resources.
- What are your expectations? Some clinics are comfortable just checking off the box and thinking that all digital marketing services are the same. They don't feel the need to be on the first page of Google, they just want to know that someone is "working" on their internet marketing.
- What is your specialization? If your clinic specializes in services that cost a lot more than just dental cleaning and cavity repair, then you are going to see higher levels of competition. The basic rule on the internet is: where there are better than average profit margins, competition levels compound.
A marketing budget for a family dental clinic in a small town in Montana is going to be significantly different from the budget of a cosmetic dental clinic in Beverly Hills, Los Angeles.
How to increase SEO for a dental clinic?
The creation of a great, keyword optimized website is the only real option available to dentists to be included in the search results of Google. For example, we specialize in topic SEO for dental clinics which means we structure a website based upon the relevant content needed to demonstrate authority to Google regarding their services in addition to the geographic areas that are the most relevant to the clinic.
Is dental SEO worth the money?
Yes, absolutely! Having a strong presence in Google Maps, positive social media reviews, and a quality website that performs well is critical to build trust with your potential new patients. How much time does SEO take? Typically local SEO for Google Maps will take a couple of months to start seeing solid ranking, but website SEO could easily take 6-12 months depending upon the level of competition.
Why SEO is important to dental practice?
A dental clinic should continue to improve their online efforts while maintaining a strong presence in local SEO rankings. Dentists should remember that many of the best dental clinics in terms of quality of service, expertise, and professionalism are not always at the top of search results. Instead, quality dentists routinely get buried among hundreds of other not so great clinics, simply due to neglect of the importance of having a strong digital marketing presence. With quality SEO for dental clinics, a dental clinic can maintain their reputation while increasing their ability to provide quality dental care.
Heading tags (namely H1-H3) are used to highlight the different sections of a webpage. Search engine crawlers contrast the relevancy of a page’s content with the header tag. On our client site’s we help them to determine the keyword phrases that a page can target and then we make sure they use these keyword phrases in their H1-H3 tags.