Our Blog

October 10, 2018
How to Define A Dental Clinic's Target Market

Having a Clearly Define Dental Target Market Simplifies Everything We know that you can most likely treat anything within the spectrum of your profession, but your key clients want to know they are going to a specialist. You found and are currently reading this post because Sapid Agency targets dental practices that want to achieve […]

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October 6, 2018
Developing a Dental Internet Marketing Plan

The Need for a Dental Practice Internet Marketing Strategy Nearly every person involved in a business endeavor recognizes the need for a business plan, yet some business owners do not realize an internet marketing strategy is just as essential. Unlike a general business plan, an advertising and internet marketing strategy focuses on gaining and also […]

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September 12, 2018
Market Penetration Guide for Chiropractors

Market penetration for chiropractors is a business development approach where a clinic carries out efforts to broaden its client base for its services within a particular local market. Market penetration is both a measurement and a forecast of how successful a chiropractor has been and will be when compared to the existing competition. When Chiropractic […]

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September 6, 2018
Measuring the Effectiveness of Chiropractic Advertising and Marketing

Why is it important to measure the effectiveness of your chiropractic advertising campaigns? Because if you can measure it, you can control it. If you can control it, you can improve it. A little over 20 years ago, advertising was largely limited to television, radio and print. For most chiropractors, TV ads were just out […]

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September 3, 2018
The Cost of In-House Chiropractic Marketing Online

When does it make sense to hire a digital marketing agency to take charge of your chiropractic marketing online? Should you ever consider creating your own in-house internet marketing team? Can you do it yourself and should you do it yourself? The time to do your own internet marketing for your chiropractic clinic is when […]

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August 29, 2018
What to Outsource With Your Chiropractic Clinic Digital Strategies for Marketing?

Is outsourcing chiropractic clinic digital marketing something you should consider? In this day and age, not too many small-to-medium-sized companies operate without outsourcing some elements of their business. For the majority, it makes more sense to contract another company to take care of certain activities that require a degree of specialization but do not warrant […]

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August 24, 2018
How to Brand Your Chiropractic Practice and Services Online

The success of a chiropractic clinic depends upon its approach to marketing in most cases, but the majority of chiropractic graduates have little experience in marketing and most internet marketing courses only teach the basics. Whether you are an experience, established chiropractor looking to expand your practice’s reach, or launching a practice for the first […]

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August 13, 2018
Chiropractic Social Media Marketing Strategies

Turn Your Social Media Followers Into Paying Chiropractic Patients As an chiropractor or marketing manager for a chiropractic practice, building social media followers is just the first step. The next step is building a relationship with your target audience that will convert to them from onlookers to actual paying patients. Research Your Chiropractic Practice’s Social […]

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August 6, 2018
The Importance of Chiropractic Services Keyword Research

Place Your Chiropractic Practice In Front of the People Already Looking For the Solutions You Provide Chiropractic services keyword research is on the of the most important aspects of your chiropractic practice’s marketing success. If you don’t know what your niche market is searching for, then you’ll likely miss out on gaining new clients. Obviously […]

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July 30, 2018
Identifying Your Target Market's Wants and Needs for Chiropractic Practices

  In the chiropractic services niche, most chiropractors are focusing upon a geographic location and general chiropractic services. This can work, but I want you to consider a slightly different strategy… Go deep into a target niche within your chiropractic services and this will bring you high quality, general chiropractic referrals. Your Practice Must Have […]

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