The success of chiropractic clinics relies heavily on effective marketing strategies, especially in attracting potential clients. However, many chiropractic graduates lack experience in marketing, and most internet marketing courses only cover the basics of search engine optimization for chiropractors.
Whether you are an experienced, established chiropractor looking to expand your practice’s reach, or launching a practice for the first time, these chiropractic marketing strategies and Sapid SEO Company’s chiropractic marketing agency’s SEO services will prove invaluable in promoting your chiropractic website and implementing effective chiropractic advertising.
The first thing you’ve got to do is define your brand for effective chiropractic marketing strategies: “What makes you stand out from the other DCs in your area?” You all technically can do the same things, but you certainly are not all the same in terms of approach, process, attitude, focus, integrity and quality of care. So you’ve got to dig into some of those qualitative, emotional factors that set you and your practice apart for successful chiropractic marketing ideas.
We’ve addressed this before in our other articles about chiropractic marketing. Chiropractors can greatly benefit from a well-planned social media campaign to reach potential clients. Chiropractors can greatly benefit from a well-planned social media campaign to reach potential clients. The first step in developing effective chiropractic marketing strategies is to conduct a strategic positioning exercise. This exercise will help you identify what sets your services apart from the competition. When you have the right way to create content, you have done a great deal of the work, and believe us it is more difficult than you might think. Google can help.
As chiropractors, it’s crucial to not only view the market through our chiropractic eyes, but also consider the needs and preferences of our clients and patients. Years of experience, study, and knowledge are essential for running a successful chiropractic business. You’ve got to develop the mental flexibility to attempt to perceive your chiropractic clinic, services, and yourself through the eyes of your ideal target clients. Incorporating marketing ideas can help attract more patients to your chiropractic practice.
Who exactly is my ideal client and why specifically would they want me to be their chiropractor? When it comes to chiropractic marketing ideas and chiropractic advertising, it’s important for chiropractors to understand who their ideal clients are. By identifying their target audience, chiropractors can tailor their marketing efforts to attract and retain more clients for their chiropractic practice. (Believe me, we’re doing the same thing over here for your chiropractic advertising business – putting ourselves in your shoes and realizing that you’re bombarded by emails and phone calls from around the world offering you SEO or internet marketing for your online clients.)
Twenty or forty years ago, it was enough for a chiropractic business to put an ad in the Yellow Pages, lease an office space, and wait for clients to call. However, in today’s online world, effective chiropractic advertising is essential to attract clients. Today, in the business world, unless you live in a small town, you have a lot of competition when it comes to attracting prospects and clients for your chiropractic marketing efforts. And, not only within the chiropractic niche, but you are competing with chiropractors, physical therapists, alternative therapists, massage therapists, patients, clients, and much more in the business. Everything from your chiropractic practice’s name, to your logo, to the color scheme, to your website domain need to both stand out and be consistent for your chiropractors, clients, patients, and business.
More than just chiropractic marketing, it needs to mean something and present a persona that your potential clients and patients identify with based upon their primary chiropractic leads system (NLP jargon). Essentially, patients, particularly those seeking chiropractic care, need to be able to ‘see’ themselves receiving the sort of care they imagine in your chiropractic practice. This is why effective chiropractic marketing and a well-designed chiropractic website are crucial. So lots of photos and videos on your chiropractic marketing website and social media sites are helpful to achieve this goal of attracting patients and generating chiropractic leads.
The auditory patients need to hear in your voice and the voice of the staff the words and tonality that ensure them that your chiropractic services sound like a great place to receive care. This is essential for generating leads through effective digital marketing strategies. In this case, digital marketing techniques such as incorporating video and audio clips like radio interviews can be helpful to attract chiropractic leads and engage with patients on your website.
The kinesthetic patients need to get the feeling that your chiropractic practice is where they will go to feel better. This is why effective chiropractic marketing and having a professional chiropractic website are crucial for attracting chiropractic leads. Color combinations, the aesthetics of the chiropractic office space, and all things that make your chiropractic practice feel comfortable are important for chiropractic marketing to trigger the right sensations in this person’s body and attract chiropractic leads. This is a case where your chiropractic practice website, social media, and office must flow together to generate feelings of comfort, professionalism, and safety for digital marketing. It is important to ensure that all elements are aligned to attract chiropractic leads and optimize chiropractic marketing efforts.
Another sort of person is auditory-digital. This person reads a lot about chiropractic marketing and digital marketing, paying attention to the fine print on chiropractic websites. They are seeking ways to generate more chiropractic leads for their practice. They are not forgiving about typos, poor grammar or a lack of knowledge when it comes to chiropractic marketing and digital marketing. These factors can greatly impact the generation of chiropractic leads. They will show up at your clinic as leads, having spent hours pouring over Wikipedia and reading clinical trials regarding the efficacy of chiropractic in order to inform their digital marketing strategy. They are skeptics in the field of chiropractic marketing, but they want to believe and they want a list of case studies provided by you to generate chiropractic leads. So obviously, in chiropractic marketing, you must be knowledgeable about your services and be willing to speak to chiropractic leads on a clinical level. But also, on your website, it helps tremendously if you use digital marketing strategies and link to other authoritative sites or clinical studies, research papers or case studies whenever the slightest claim is made. These chiropractic leads might seem like difficult patients, but they will send you a lot of people if you win them over because they are digital marketing mavens and they love to accumulate knowledge and information.
You probably should not design your own logo for your chiropractic business unless you have the talents and/or skills in digital marketing to do it. Designing a logo is crucial for attracting chiropractic leads. Your marketing logo should obviously be unique, but more than just that, a well-designed logo hints at the core essence of your chiropractic practice. Generate chiropractic leads with a well-designed logo. Marketing chiropractic leads does not have to be complicated, but it must be memorable and congruent with the rest of your brand identity.
Look at our logo for Sapid SEO Company. It is a marketing S within a hexagon combined with a font that we decided represented a high degree of elegance for chiropractic leads. We receive a lot of positive feedback on our marketing logo, although it is something quite simple. Our logo has been effective in generating chiropractic leads. Simple, but professional marketing for chiropractic leads and we want it to become globally recognizable. Your logo must do something similar. It needs to convey a marketing message to your ideal target market, specifically targeting chiropractic leads. Our primary target market includes auto dealerships, chiropractors, dentists, CPAs and financial advisors, real estate agents, tech manufacturers, hotels and resorts, and exporters. We offer marketing services specifically tailored for chiropractic professionals to help them reach their target audience effectively. Whether you’re a chiropractor looking to expand your practice or a tech manufacturer seeking to market your products to chiropractic clinics, we have the expertise and strategies to help you succeed. We offer marketing services specifically tailored for chiropractic professionals to help them reach their target audience effectively. Whether you’re a chiropractor looking to expand your practice or a tech manufacturer seeking to market your products to chiropractic clinics, we have the expertise and strategies to help you succeed. These are all serious industries that value professionalism. If we had a grungy, hipster chiropractic website, we would most likely be immediately disqualified from being a potential internet marketing services company for them.
Choosing fonts and color combinations is considered a soft science in the field of marketing, but it is important for chiropractic businesses to seriously consider what will give their brand the leading edge. Big companies in the marketing industry spend a significant amount of money to determine the most effective fonts and color combinations for their brands. Microsoft spent $80 million on marketing, defining the best shade of blue for Bing. If the big corporations take marketing and chiropractic seriously, then you might want to also.
Most chiropractic websites we review are pretty pathetic. Maybe one out of 10 chiropractic marketing websites look professionally designed and out of that 10%, perhaps another 10% are actually well structured.
Here is a significant issue. If you want to rank your chiropractic website at the top of page 1 in the search engines in a competitive marketing market, you’re going to need much more than a 7-page website that you or your receptionist made over the weekend.
We can’t tell you the number of times that we’ve been asked to rank these chiropractic sites and the answer is you just can’t do it in a competitive market. Your chiropractic site needs depth, well written content on your primary chiropractic pages in excess of 1,000 words per page, new blog content on a regular basis, and a hierarchical structure that essentially represents a library index system of your chiropractic site’s content.
A pretty chiropractic website just won’t cut it and most designers can’t help you beyond this. A cheap chiropractic web design is going to be more expensive in the long run, because after a few months or years of wondering why no one visits your chiropractic website, you come to a digital marketing agency and ask what the problem is and we tell you that your chiropractic site is not optimized. “But… we paid $24,000 for the site…” Yep. We’ve heard it countless times.
How do you determine how good your chiropractic website needs to be in your local market? It is easy. Open a private browser window and search for “chiropractor [your city]” to find a chiropractic specialist near you. For starters, just for starters, your chiropractic website needs to function as well as the top chiropractic result and have a minimum of the same number of chiropractic pages with the same amount of written content as your top ranking chiropractic competitor. That is just for starters.
Ask yourself this, aside from your mom, who is really interested in reading your blog about chiropractic topics? People with a chiropractic problem that they believe a chiropractor can solve… right?
Here is a chiropractic tip that will make your chiropractic life (and my chiropractic team’s lives) so much simpler – you can become a chiropractic client later and pay us for this one since it will make a huge difference. Avoid keyword cannibalism. This means repeating the same chiropractic keyword phrase on multiple chiropractic website pages. It is important to avoid diluting the strength and focus of each chiropractic page on your site.
If you have a page on your website focusing upon the keyword phrase “[your city] chiropractor”, then don’t – please don’t – create other chiropractic pages or blog posts that use “[your city] chiropractor” in the titles or headers.
We see this all the time with chiropractic clients who get stuck on page 3-10 of search results. They can’t figure out why their chiropractic pages don’t rank higher, but on multiple chiropractic pages of their website they repeat the same chiropractic keyword phrases. This throws a search engine like Google into circles. The bots will scan your website and determine that the site is about “[your city] chiropractor” but since every page is the same, it can’t be that relevant so your chiropractic site receives a soft penalty.
We have a simple mantra: “One chiropractic page, one chiropractic keyword.” Feel free to repeat it in the shower for 30 days straight.
Now, that said, there can be variations of the same chiropractic keyword on one page or in a chiropractic blog article. For example, returning to “[your city] chiropractor”… If this is the primary keyword phrase you want to target, then on this same page you could include in the headers and the text copy: “chiropractor in [your city]”, “chiropractic clinic [your city]”, and “chiropractic practice [your city]” because it is contextual as this page is dedicated to a specific geographic location and chiropractic services. This gives the bots an associative point to focus upon, such as chiropractic, and we can do the rest to rank you for other relevant related keyword phrases with our SEO services.
Essentially, have a pre-planned theme. We outlined 12 articles in our chiropractic marketing outreach blogs. We will later use this similar format to update for our other niches, such as chiropractic, since it really is the same content but a different context.
Once you have identified the focus of your chiropractic practice, your target market in need of chiropractic services, and your brand identity as a chiropractor, then focus on their chiropractic problems. Obviously you can take each chiropractic service you offer and break it down into sub-segments but don’t be a chiropractic keyword cannibal. How would this look?
We would define who the target market is: chiropractors focused upon car accident victims. Specifically, our target market consists of chiropractors specializing in treating individuals who have been involved in car accidents. Specifically, our target market consists of chiropractors specializing in treating individuals who have been involved in car accidents. We would create a list of potential car accident related chiropractic pains, problems, and complaints and solutions. Then we would address one specific topic in an article and make sure that the keywords, “specific topic,” “article,” and “keywords,” do not conflict with any other pages on our site.
We would define who the target market is: car accident victims seeking chiropractic care. We would create a list of the potential car accident related chiropractic pains, problems, complaints and solutions. Then we would address one specific topic in an article and make sure that the keywords, “specific topic,” “article,” and “keywords,” do not conflict with any other pages on our site.
Again, we would define who the target market is: people suffering from chiropractic neck pain. We then create a list of the potential chiropractic neck pain related causes, problems, complaints, and solutions. Then we would address one specific topic in an article and make sure that the keywords do not conflict with any other pages on our site.
Once again, we define who the target market is: people with chiropractic headaches. We then create a list of the potential chiropractic headache related causes, problems, complaints and solutions. Then we would address one specific topic in an article and make sure that the keywords do not conflict with any other pages on our site.
Your chiropractic clinic’s blog is supposed to enhance your practice’ strategic position, promote your service categories, define your credentials and expertise, send professional messages, and identify the benefits your patients receive. This is the primary function of your blog. The more clear, concise, well-structured and well-written it is, the quicker you will see results when you work with a chiropractic marketing and SEO agency.
We want your chiropractic practice to be as successful as possible and for you to reach the right people who value your services. Sapid SEO Company can maximize your online visibility through the application of our experience consulting, unique chiropractic strategies, and marketing systems. Feel free to contact our chiropractic clinic today and request a free initial chiropractic consult.