April 17, 2024

Identifying Your Target Market's Wants and Needs for Chiropractic Practices

In the chiropractic services niche, most chiropractors are focusing on local SEO to attract patients from their local area and build a strong patient base in their local community. This can work for your local SEO and marketing strategies, but I want you to consider a slightly different strategy… Go deep into a target niche within your chiropractic services to attract potential patients. This will bring you high quality referrals from your patient base.

Your Practice Must Have a Clearly Define Market Offering

Many chiropractic practices are essentially targeting potential patients, both new and current, interested in chiropractic services to grow their patient base. While digital advertising is an effective strategy, we can help you reach your target audience through chiropractic advertising campaigns and maximize your marketing efforts. However, it isn't the only strategy to have in play.

Common Marketing Categories for Chiropractors

The standard categories that most chiropractors use for their chiropractic marketing strategies and efforts are as follows: chiropractic advertising campaigns to attract chiropractic customers.

Marketing and SEO for Subluxation Focused Chiropractic Practices

Subluxation focused practices could be said to have a holistic, integral approach to lifestyle changes. A part of this lifestyle change could integrate chiropractic service for patients as a preventative measure and an integrative approach to well being. This can be included in the advertising plan for the practice. However, the average person probably doesn't know what subluxation is, so this is a great opportunity to focus on chiropractic advertising and content creation that is relevant to the benefits that new chiropractic patients and chiropractic customers are seeking.

Examples of longevity and wellness topics could be ways to manage cognitive decline, avoiding depression, enhancing mobility, effective nutrition, hormone balancing, reducing cardiovascular disease risk, enhancing immune function, stress management, mindfulness practices, chiropractic marketing, new chiropractic patients, and chiropractic advertising.

By focusing chiropractic marketing and chiropractic advertising towards these sub niches, your practice has now entered into areas that are directly within the context of your offerings, but probably not the first solution that someone interested in well being and longevity would think of as a way to experience new chiropractic patients and the website results they desire.

Back Pain Chiropractic Practice SEO

Back pain is a very common issue for many patients, but most patients who have experienced chiropractic treatments will go to their preferred chiropractor for such solutions. Chiropractors aim to provide the best customer experience by offering valuable content and expertise in their practice. What you want to reach are the patients who are unfamiliar with back pain solutions and those who are likely using over the counter medicine to attempt to treat their symptoms. This is where effective chiropractic advertising and chiropractic marketing can help your practice.

Here is a quick tip for chiropractic practice owners: go to google.com and type into the search field "my back hurts" to find potential patients who may be searching for chiropractic advertising on the website. There is a space after the word 'hurts'. This triggers the Google autocomplete function on your website and Google will reveal common searches that use that phrase. It's a great way to optimize your website content and boost your business. Make it a regular practice to check the autocomplete suggestions for valuable insights. Other variations are: “back pain when [chiropractic advertising]” or “back aches when [chiropractic marketing]”.

Now when you combine this sort of content with our chiropractic advertising and local SEO services, your website becomes a powerhouse for local marketing that will drive patients with the symptoms you treat to your practice. Don't just rely upon being the chiropractic practice that patients find when they are looking for chiropractors; instead, define the marketing and advertising problems your target market is already searching for online outside of the context of chiropractic on your website.

Driving Traffic to a Car Accident Injury Chiropractic Website

Chiropractors can use advertising and marketing techniques to attract patients to their practice. By focusing on helping car accident victims recover, they can discover common problem-oriented search terms. This will help them rank for auto accident chiropractic services. Once again, Google autocomplete is very helpful and when combined with our chiropractic SEO services, your website articles and/or videos relating to "car accident treatments..." and "auto accident treatments..." are the perfect way to build trust, brand, and offer value in advertising your practice to patients. Additionally, creating content about "car accident whiplash treatment...", "car accident whiplash concussion...", and "car accident whiplash what to do..." can further enhance your marketing efforts. There are numerous additional keywords used in relation to treating auto accident injuries within the chiropractic practice. These keywords are important for marketing and advertising to attract patients.

Boosting Visibility for Chronic Pain Focused Chiropractic Practices

Chiropractors can tap into the massive market of chronic pain patients through effective chiropractic marketing and advertising strategies for their practice. This can be addressed through chiropractic services for patients, nutritional guidance/coaching for patients, supplementation for patients, exercise routines for patients, and more. Marketing strategies can help promote these services to potential patients. There are numerous patients suffering from fibromyalgia, carpal tunnel, piriformis syndrome, rheumatoid arthritis, and many other afflictions that a chiropractor can help with through holistic chiropractic marketing.

Positioning Your Herniated Disc Chiropractic Practice At The Top of Google

Herniated discs affect countless patients and they are looking for specific chiropractic solutions online ranging from surgery to symptoms to exercises. Chiropractic marketing can help reach these patients and provide the information they need. "Can chiropractors treat herniated discs?" is a long tail keyword phrase that your website should already be ranking for if you provide chiropractic treatment for patients with herniated discs. But, so is "chiropractic marketing herniated disc treatment without surgery..." or "chiropractic marketing herniated disc lower back".

This chiropractic marketing exercise isn't complicated, but it tends to be over-complicated by chiropractic professionals who are thinking from their position of expertise outward. The exercise is designed to target potential patients and attract them to your chiropractic practice. Instead, imagine placing yourself in the shoes of your potential patients; suffering from pain and not knowing technical terms. How would patients describe what they want, feel or need?

Growing a Migraine Headache Chiropractic Practice Presence Online

Specializing in migraines is another excellent opportunity to help more patients. Common autocomplete phrases for patients seeking chiropractic care for migraines include "migraine chiropractic adjustment" or "migraine chiropractic adjustment [insert your city, state]." But even better yet, ranking “natural migraine relief…”, “migraine treatment”, “migraine remedies” in the context of your geographic market is another great way to penetrate the market and offer chiropractic as a solution.

Marketing and SEO for Neck Pain Focused Chiropractic Practices

Marketing can be a pain in the neck… Just kidding! But it really can be troublesome if you are promoting your services from the wrong perspective. As I have said before, putting yourself in the place of your prospective patient is the best way to reach them. Present the issue, demonstrate expertise, differentiate and offer a call to action.

People get neck pains for all sorts of different reasons. They might have slept wrong, had a sports injury, have a cold, have too much stress, etc. Each potential reason for neck pain can be an article. When well written, optimized, distributed and then boosted by a powerful internet marketing system such as the one Sapid SEO Company has, then you will reach your ideal target market.

Online Visibility for Chiropractic Practices Treating Sciatica

When it comes to treating sciatica, there are numerous causes, but the patient only wants one thing… A solution. Educational articles are interesting to people in healthcare related professions or people who are researching, but your target market wants the pain to go away.

“Fastest way to get over sciatica…”, “fast sciatica relief…”, and “sciatica quick recovery” are just a few of the autocomplete searches.

How to Market A Sports Injury Chiropractic Practice

Sports medicine is a booming industry and a great way to add value to your patients. However the best value your patients can ever receive from you is by not having to see you for sports related injuries in the first place. Every sports team in your area needs the expert advice, training and supplemental coaching that a chiropractor can share.

Obviously, your practice needs to be highly visible for sports injury treatments, but the other lesser discussed market is injury prevention. Not only can this bring you to the awareness of coaches, but gym owners, business owners and more. Injury prevention boot camps, workshops and training events are great ways to get in front of the people who need you. Not only can you help prevent injuries, but in the inevitable case one does occur, you will also be the first person that comes to mind for treatment.

A Specific Target Market Has Well-Defined Needs, Wants and Concerns

With your chiropractic practice’s marketing plan, targeting a specific niche does not mean you exclude people who are outside of your niche, it just helps you to focus your investment in marketing services and branding your practice within a specific area.

How to Select Your Chiropractic Target Market Demographics

Some important demographic factors to be clear about are the following. This doesn’t mean you can’t work with people outside of your target, it just means you focus the majority of your efforts on this group.

  1. Age

  2. Location

  3. Gender

  4. Income level

  5. Education level

  6. Marital or family status

  7. Occupation

  8. Ethnic background / language

Refining Your Demographic Niche To Create The Chiropractic Patient Avatar

Yes… kind of like the movie The Avatar… The persona or the hypothetical ideal client. What would this person be like? Identify his or her psychographics:

  1. Personality

  2. Attitudes

  3. Values

  4. Interests and/or hobbies

  5. Lifestyle

  6. Behavior / Activities

Sapid SEO Company Can Help You Reach Your Ideal Chiropractic Patients

When you become clear with who you are, who your practice serves, and the marketplace that you really enjoy working with or want to target then all the stars align. Sounds kind of woo woo, right? But there is some truth to this… Helping the people that come to you because you have demonstrated that you are an expert in one specific area will bring you more general clients per word of mouth.

When I was a teenager I played basketball and I had terrible bursitis in my knees. My dad had great success with the local chiropractor treating his back pain, and naturally, I ended up at the chiropractor’s office to treat my knees. It was an unconventional treatment for sure, but it worked and it was a better solution than becoming dependent upon anti-inflammatory medication at a young age.

We at Sapid SEO Company can help guide you in expanding your chiropractic practice and developing new traffic sources for your website.

We have done it for numerous clients and would love the opportunity to add you to our success list. Contact us today and our SEO consultants will review your website, market and keyword phrases we believe you should be targeting. Once we do this we will schedule a consulting call and review the path forward with you. We’re looking forward to hearing from you.

 

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