Social media marketing is so strong a marketing channel that no matter what you sell, it plays an important part in growing your brand and establishing your online presence. It is much more effective than outbound marketing, which is why so many PDX B2B marketers use some form of social media to enhance their Portland internet marketing presence. Not establishing a social media presence for yourself and your business gives your competitors an edge over you.
Why social media marketing is so important:
Unlike regular marketing (technically considered advertising) like advertising in a newspaper or television which is a one-way street, and internet marketing which is also one-way but you may be able to deliver a more tailored message to a targeted audience, social media marketing is a two-way marketing platform which lets you engage with customers on a one-to-one or one-to-many basis.
You can attend to all your customers’ queries, doubts, suggestions and even learn from their positive or negative feedback. There is a wide range of social media tools, websites and resources to help you achieve this ranging from the very visible social media sites Facebook and Twitter to niche communities like Reddit, Stumbleupon and Digg offering individual benefits. The best way to reap maximum benefits of social media marketing is an overall social media strategy employing a bit of everything. This will help increase both your offline and online sales and also develop business leads with both large and small companies.
Though social media has existed in some form or the other since the inception of search engines, there has been lots of chances in its techniques and approaches over the past decades.
There are various means and ways wherein social media marketing proves fruitful to both small and large businesses where the most obvious website traffic generation. All it takes is a well-placed social media post to generate thousands of visitors to your side. The increased traffic consequently helps your pages and site climb faster in search engine results pages to further increase your online visibility. The traffic you receive gives you a chance to interact with potential and existing customers and perhaps build a real relationship with them.
Reading their status updates and tweets you learn about the products they buy, what they do, what they like and lots more. You can also use the social media to connect with complementary and non-competing businesses, journalists and other interesting and connected people. All your social media posts may not always considered to be just an advertisement, and may actually get people interested in learning more about you. People will start following you, which in turn helps you target and re-target your social media ads based on your flowers.
Social media helps increase your business popularity so that you are noticed at events and perhaps even generate some essential media coverage for the charity fundraiser you arrange or the major trade show you attend. One of the most important benefits of Portland social media marketing is that you can attend to any problems customers have with your product or service. You just have to take a look at the feedback you receive from customers to learn all about your problems and how to resolve them. The better is your service and products to customers, and the faster you resolve their problems, the better is the brand loyalty you develop for your business. Those with active social media profiles are those who usually end up with more loyal customers.
Portland social media marketing is one arena where all companies, both large and small start off in a similar field. With social media marketing, the playing ground is level and you have an opportunity to give even your largest competitor some serious competition. With the right social media content, videos and photos, you can greatly enhance visibility and even create viral content that your clients, customers and potential customers/clients share for you – something which is not possible with a traditional ad campaign.
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