One of the main reasons why businesses focus on SEO is because of the long-term benefits that come with it. But when it comes to cutting down the operational cost of a business, they often look for the areas where they can reduce their expenses. This is where they ask are SEO services worth it?
In this post, we are going to take a detailed look at the importance of SEO services for businesses. We will also explain why it means so much to them.
Based on a study conducted by Jupiter Research, it has been found that around 80% of customers find websites through SERPs or search engine results page.
This pretty much makes it clear why SEO services are important for all businesses, especially if you are new in the field. To make use of SEO, you need to have at least some sort of online presence, so customers can reach you.
By SEO we mean optimizing your website to make it more search-friendly. This takes a lot of things including link building, keyword optimization, strategy, and a good amount of time to implement it right.
As a marketer, you may already know Google relies on complex algorithms to rank every website. This is why SEO guidelines are changed frequently and to get the desired results, you need to follow them. In other words, your website’s rank changes as Google changes its algorithm. This is why you need to stay updated on Google SEO guidelines.
Let’s be clear once and for all, SEO is not dead, however, some of the old techniques are.
As already mentioned above Google keeps updating its algorithm from time to time. They do so to remove all bad quality content from the #1 search engine results page. They design all their algorithm based on this objective. This means you have all the reasons to follow Google’s SEO guidelines. By doing so, you will be able to rank your website higher in the SERPs.
However, change in Google’s algorithm means that the raking of your website will also change unless you keep up with the changes. But the good thing is that Google always provides opportunities for high-quality content, video SEO, and image.
Google has become more advanced and smarter than it was a few years back. It has a better way of filtering high-quality content from badly optimized ones. Not just that, but it has also been able to get rid of spammy SEO techniques that once bothered website owners.
Some examples are:
• Clickbait headlines
• Keyword stuffing
• Copied content
• Slow websites
With so many changes made in the algorithm, some of the SEO techniques that once dominated the whole scene, simple don’t work any longer. But that in no way implies that SEO is dead or is not important anymore. SEO services were important and are still important even today.
There is no doubt that SEO is still important for all website owners. But you have to make sure that you are doing it right, or else you may not get the desired results.
According to the majority of the marketers, the effectiveness of SEO is on the rise. Once you figure out, how exactly Google works, you can take advantage of it for the welfare of your business.
When it comes to Google website ranking, there are three important things to keep in mind:
• High-quality content
• Excellent user experience
• Website authority
To get the best SEO results, you need to optimize your entire website to get aligned with Google’s guidelines. This is what SEO requires you to do.
To get your website on the top of the search engine results page, you have two types of SEO options:
This type of SEO optimization is called link building. It is called off-page optimization because it is done away from the website. Unlike on-page optimization, you cannot control it.
The main purpose of this type of optimization is to boost your website’s authority in your particular niche. Higher authority means your website will be referred by other pages. This will indicate Google that your website contains high-quality content. The right way to do this is to create quality content and get a link from other websites.
The second type of SEO optimization is on-page optimization which is just the opposite of off-page optimization. This type of optimization is done on the website. The good thing is that you can have full control over it.
On-page optimization can be divided into two main sections. They are as follows:
• Content optimization
This starts with keyword research and topics based on which you have to create your content. In other words, you need to create high-quality content with the right keywords and then get it optimized. In this case, you can make use of keyword searching tools to find the most relevant and profitable keyword’s for your content.
Once you decide on your target topic, you can optimize your Meta descriptions, title tags, subheadings, image SEO, keyword density, etc.
• Technical SEO
By technical SEO we mean improvements and tweaks to your website’s user experience and performance. You have to make sure that your site is fast-loading, mobile-friendly has an SSL certificate and sitemaps, etc.
Now that you know that SEO is still very much important, you should do a few things for the betterment of your website.
• Check whether your site is indexed by Google.
• Check the loading speed of your site.
• Check whether your website is mobile-friendly.
• Lastly, measure your organic traffic.
SEO services have always been important for all sizes of businesses. It helps your website to become more visible. The only thing is that SEO algorithms are continuously changing as Google is trying to get rid of all poor quality content from the #1 search engine page. As a result, only a few old SEO techniques are not in use anymore.
