How Often Does SEO Update?


Most content writers and bloggers know their way around search engine optimization (SEO) and search engine optimization. They understand the importance of optimizing their content to improve their organic search results and organic rankings. The main problem they face is even after using the best search engine optimization (SEO) tools, their webpage doesn't show up in Google's top organic rankings. Sometimes even high-quality content doesn't make it to the upper rankings in organic search results or search engine results. However, with the right use of Google AdWords, adwords work can help improve visibility and increase website traffic. 

The reason AdWords work is that Google keeps changing its algorithms to improve keyword targeting and search results. It is a bit difficult to understand how often Google updates its ads on the Google AdWords platform as there is no exact answer. The rankings in Google AdWords might take only thirty seconds to change or three years if Google does not find updated content. This is a way to see quick results for your ads.

In 2009, Google made only 350-400 changes to the Search Engine Results Page (SERP), including updates to its AdWords platform for PPC marketing ads. The number of adwords changes increased significantly in 2019 with over 3200 results.  

How Google finds your website?

Google uses its search software, Googlebot, to crawl through the web and collect the latest information on adwords, ads, and ppc. It then adds this information to its index.

Here are a few terms you need to know to understand better how Google finds your website through AdWords and PPC ads.


Googlebot is search software that collects information from various websites and adds it to the search engine’s index, including adwords, ads, and ppc. It uses links, sitemaps, and AdWords ads to decide where it should go next in the PPC (pay-per-click) strategy. Some people call it Spider or Web Crawler.   

Updating your website regularly can increase the frequency of visits from users, especially when using adwords, ads, and ppc. 


Crawling, in the context of Google's ad platform AdWords, refers to the process where Googlebot moves from one website to another in search of new and updated content for ads and PPC campaigns. After the search software collects data, it reports it back to the search engine for adwords, ads, and ppc.

Googlebot crawls into your webpage, finds new content links related to adwords and ppc, and stores it for its upcoming crawls. If you want Googlebot to pay a visit to your website, it must have no crawlability issues. This is especially important for websites that are running adwords or ppc campaigns. This is especially important for websites that are running adwords or ppc campaigns. Any broken links will restrict the adwords search software to crawl into your website.   


Indexing refers to the processing of data collected by Googlebot while crawling through websites for adwords.  Once processing is complete and the information is relevant, it goes right into Google’s searchable index.

Googlebot will index your page only after crawling it. After indexing, it decides how and where your webpage will come in the search results. It depends on the SEO strategy you used in the content.

How often does Google crawl your website?

You can check crawl stats from Google’s search engine console and see when it last visited your website. The frequency of crawls depends on the crawl constraints, links, and rankings of your page. The results on SERP changes, due to frequent crawls, and are visible after Google updates the index.

According to Google, crawling is an algorithmic process. The computer programs determine which websites to crawl, how many times, and the number of links to collect from them.

A website with relevant and high-quality content has better chances of getting crawled by Googlebot. After crawling, the next process will be Indexing.       

How can Google index your website faster?

Generally, Googlebot takes between 4 to 28 days in indexing your website. However, many users claim that Google indexed their website in less than 24 hours.

You can use the following tricks to help Google to index your website faster:

Google Analytics

Google Analytics helps you keep track of the traffic on your website. Though people use it for tracking purposes only, it also gives Google a heads up about new websites on the sitemap. You can sign up on Google Analytics with your Gmail id and set up your account.

Request URL inspection

If you made some changes in your content, request Google to inspect your URL. Googlebot will crawl that URL after processing your request. 

Google Search Console

Google Search Console, formerly known as Webmasters, allows you to check your website’s crawling and indexing status. With this application, you can request 10 URL inspections. The request option is available on the dashboard. 

Create Sitemaps

A sitemap is a digital layout that contains all the essential content of your website. It helps Googlebot to find which data is important to you. These maps also tell Googlebot the last time you updated a webpage and how frequently these pages change.     

When your sitemap is ready, submit its URL to Google Search Console’s Sitemap option.     

What are the Indexing Factors?

Following are the factors that affect the indexing speed of your website: 

Website Popularity

Know how popular your website is by combining click-through-rate, time-on-site, and website traffic. The more popular your website, the quicker becomes the process of indexing and crawling.   

Domain Authority (DA)

Domain authority is a ranking score that determines the chances of a website ranking in a Search Engine Result Page (SERP). It ranges from 1 to 100 score with 100 rating means highly likely to rank and vice versa.  

You can get a DA score by calculating several factors, such as the total number of links and linking root domains.

Page Authority (PA)

Page Authority refers to a score that tells how good a webpage’s ranking on a Search Engine Result Page will be. PA also ranges from 1 to 100.

Domain authority calculates the ranking chances of a website, whereas Page Authority predicts only a single webpage.

Content Schedule

The content schedule is a written plan that contains how often you post content on your website. For quick crawling and indexing, your webpage needs to be of top-notch quality. So, you need to upload high-quality content at regular intervals for a speedy indexing process. 

Can SEO help?

Yes, SEO can help you improve your ranking at Search Engine Result Pages (SERPs). It assists Googlebot in fast and more effective crawling of your webpages. Using appropriate keywords, revising your content, inbound links, etc., will help you score better on SERPs.

Once Googlebot crawls and indexes your pages, you will see your website among the top SERPs. Google is more likely to visit those websites that frequently update their content rather than the ones with zero activity.

So, keep posting and updating your webpages. Make sure you also update SEO on a webpage as some keywords might become out-dated. Improve your CTR by revising the old content on your website.       





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