When is SEO Important?


SEO or Search Engine Optimization is the best thing that could have happened to businesses and marketers in the realm of digital marketing. With its focus on optimizing content for search engines, SEO plays a crucial role in driving organic traffic and boosting marketing efforts. Search engines exposed marketers to people who were looking out for their products and services through Google searches, effectively advertising their offerings. Thus, marketers could selectively target their customers with higher efficiency to increase visibility. Previously, it was all mass marketing.

But a bigger question business owners are confused about is when to invest in search engine optimization (SEO). SEO is crucial for improving organic search and search engine rankings. At what stage is it considered the best to use search engine optimization (SEO) as a marketing channel for search campaigns? SEO is crucial for improving visibility on search engines and driving organic traffic. Conducting thorough keyword research helps identify the most relevant and high-performing keywords to optimize content and increase search engine rankings. If you've been struggling with finding relevant information through search queries on Google or other search engines, then here's a consultative article to guide you. Here we aim to suggest some scenarios when search engine optimization (SEO) becomes critical for your business in the field of digital marketing. These scenarios typically involve optimizing your website to rank higher on search engine result pages (SERPs) for relevant search queries. In particular, focusing on SEO can greatly benefit your business by improving its visibility and increasing organic traffic from popular search engines like Google.

When Your Website is Brand New

The case of a new website is piteous. A new website isn't as resourceful as big, established websites when it comes to search engine optimization (SEO) for individual pages on Google. It has far fewer pages than large web portals. It is still an infant with big brands and keyword guys all around him, but the content experience is key. To succeed in the business world and achieve results, it needs the support, encouragement, and guidance of customers and Google. But a new online website rarely gets any of the keyword-rich content that attracts customers, if at all.

When ranking online websites for a certain keyword, Google takes into account the content, brand, and search factors, as well as the Domain Age as a ranking factor. So, online old websites will have an edge over new websites when it comes to keyword optimization and content strategy. This is because they have established a loyal customer base and have already built up their online presence. While in a video, Matt Cutts explains that the difference in online content isn't very significant, but the keyword factor exists on the site, nevertheless.

Similarly, the low authority level of blogs published by newer websites can impact the keyword relevance and content quality for a brand's business. This is because they have fewer links pointing to the site. The site's SEO strategy should focus on optimizing for relevant keywords. By doing so, the site can increase its visibility and attract more organic traffic. It's important for the site to establish a strong brand presence and consistently produce high-quality content to engage with its target audience. Having relevant and optimized keyword-rich content is crucial for any business to improve its search engine rankings. A similar article from an established website that incorporates these keywords will help secure higher rankings.

Therefore, if you’ve just launched a new website for your business, then search engine optimization (SEO) is a must to improve your brand's visibility. Otherwise, your business's keyword-rich content will get lost in the sea of billions of websites in a search.

When You Want to Raise Awareness About Your Brand

New businesses emerge every month. New websites are launched every week. New content blogs are created every now and then on a site -- all with the aim of attracting a search audience and serving them with some form of value. But people will come to your site only when they search and find your keyword-rich content. That’s where SEO can help.

People use search engines to look for keyword information and research on a topic. A study conducted by Penn State revealed that 80% of the searches are informational in nature, with a focus on content. The other 10% of search queries are navigational, meaning users are looking for specific content or websites through the search engine. Only 10% are transactional.

So 80% of the people are not only looking for products, but also searching for information. You can leverage search and increase brand awareness by providing valuable content.

Since search engine optimization (SEO) traffic is free and organic, you do not have to pay for search engine traffic either. You can get a continuous stream of traffic to your website by targeting and ranking for niche search keywords in your industry. Over time, you'll see more people searching for your products specifically. This would mean that people now recognize your brand.

When You Want to Generate Some Qualified Leads

Your website can be a free lead generation. Search can generate quality leads that convert consistently for months and years. But it is true only when you drive relevant search traffic to your website.

People use the search with an intent in mind. They intend to look for information so they can make better decisions in their life. Search engines offer you a chance to get in front of these high intent audiences. By targeting the correct keywords, you can rank for them with your solution to the problem.

The trick here is to ask for a form submission before you offer them the solution. When a user submits his details, he is considered as a prospective lead. With email marketing and retargeting, you can turn him into a qualified lead and eventually into a paying customer.

So if your business is struggling to get some quality leads, then SEO might be one of the solutions.

When You Want to Drive People to Your Physical Store

Mom-and-pop shops and businesses with a physical location think that they’re at the mercy of the foot traffic. There’s nothing that can be done to influence this traffic and everything by chance.

But there’s a good way to increase it, which is Local SEO. Local SEO is a sub-domain of SEO and is concerned with targeting the local demographic. With your website optimized for the local audience, it will appear on search results whenever someone searches for the products or services your business has to offer.

Not only on search results but also on maps like Google Maps, Bing Maps, and Apple Maps. And as you might know, people use these apps to find direction. By showing them the correct direction, you'll essentially drive more people to your physical store.

Local SEO also helps in building brand awareness among the local demographics. And since you’ll be targeting a smaller audience, the cost will be on the lower side too. So there’s plenty of good reasons to invest in local SEO.

When You Want to Expand Your Marketing

Digital marketing is huge. There are many different channels out there through which you can market digitally. People are now spending their time evenly across different platforms. So they’re on Facebook, Twitter, LinkedIn, and searching on Google at the same time.

Therefore, to maximize the impact of your marketing, you must use SEO if you aren’t already. SEO can centralize many of your marketing activities. By driving prospective traffic through SEO, you can retarget and convert them to qualified leads.

By adopting a cross-platform marketing strategy that includes SEO, you can bring down the costs too. By saving more, you can reinvest the savings on aggressive marketing. This will increase the number of leads and customers you bring in every month.

When to use SEO for your website is also subjective. There are multiple factors you need to consider. And these considerations vary from business to business and sector to sector. Therefore, to get an accurate answer, it’s better to consult with an SEO specialist. Whenever you start, you should start to see the results once you rank for keywords.



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