when-is-SEO-important

When is SEO Important?

SEO or Search Engine Optimization is the best thing that could have happened to businesses and marketers alike. Search engines exposed them to people who were looking out for their products and services. Thus, they could selectively target those people with higher efficiency. Previously, it was all mass marketing.

 

But a bigger question business owners are confused about is when to invest in SEO. At what stage is it considered the best to use SEO as a marketing channel. If you’ve been plagued with similar questions, then here’s a consultative article to help you out. Here we aim to suggest some of the scenarios when SEO becomes critical for your business.

 

When Your Website is Brand New

The case of a new website is piteous. A new website isn’t as resourceful as big, established websites. It has far fewer pages than large web portals. It is still an infant with big guys all around him. To compete and succeed with others, it needs help, encouragement, and guidance. But a new website rarely gets any of it, if at all.

When ranking websites for a certain keyword, Google takes into account the Domain Age as a ranking factor. So old websites will have an edge over new websites. While in a video, Matt Cutts explains the difference isn’t very significant, but the factor exists, nevertheless.

Similarly, the blogs published by newer websites have a low authority level. This is because they have fewer links pointing to them. A Similar article from an established website will secure higher rankings.

Therefore, if you’ve just launched a new website, then SEO is a must. Otherwise, it’ll get lost in the sea of billions of websites.

When You Want to Raise Awareness About Your Brand

New businesses emerge every month. New websites are launched every week. New blogs are created every now and then -- all with the aim of attracting an audience and serving them with some form of value. But people will come only when they know that you exist. That’s where SEO can help.

People use search engines to look for information and research on a topic. A study conducted by Penn State revealed that 80% of the searches are informational in nature. The other 10% being navigational, which means searchers are looking to visit a specific page or website through the search engine. Only 10% are transactional.

So 80% of the people are not looking for products, but looking for information. You can leverage this and increase brand awareness by providing valuable content.

Since SEO traffic is free and organic, you do not have to pay for them either. You can get a continuous stream of traffic to your website by targeting and ranking for niche keywords in your industry. Over time, you'll see more people searching for your products specifically. This would mean that people now recognize your brand.

 

When You Want to Generate Some Qualified Leads

Your website can be a free lead generation. It can generate quality leads that convert consistently for months and years. But it is true only when you drive relevant traffic to your website.

People use the search with an intent in mind. They intend to look for information so they can make better decisions in their life. Search engines offer you a chance to get in front of these high intent audiences. By targeting the correct keywords, you can rank for them with your solution to the problem.

The trick here is to ask for a form submission before you offer them the solution. When a user submits his details, he is considered as a prospective lead. With email marketing and retargeting, you can turn him into a qualified lead and eventually into a paying customer.

So if your business is struggling to get some quality leads, then SEO might be one of the solutions.

 

When You Want to Drive People to Your Physical Store

Mom-and-pop shops and businesses with a physical location think that they’re at the mercy of the foot traffic. There’s nothing that can be done to influence this traffic and everything by chance.

But there’s a good way to increase it, which is Local SEO. Local SEO is a sub-domain of SEO and is concerned with targeting the local demographic. With your website optimized for the local audience, it will appear on search results whenever someone searches for the products or services your business has to offer.

Not only on search results but also on maps like Google Maps, Bing Maps, and Apple Maps. And as you might know, people use these apps to find direction. By showing them the correct direction, you'll essentially drive more people to your physical store.

Local SEO also helps in building brand awareness among the local demographics. And since you’ll be targeting a smaller audience, the cost will be on the lower side too. So there’s plenty of good reasons to invest in local SEO.

 

When You Want to Expand Your Marketing

Digital marketing is huge. There are many different channels out there through which you can market digitally. People are now spending their time evenly across different platforms. So they’re on Facebook, Twitter, LinkedIn, and searching on Google at the same time.

Therefore, to maximize the impact of your marketing, you must use SEO if you aren’t already. SEO can centralize many of your marketing activities. By driving prospective traffic through SEO, you can retarget and convert them to qualified leads.

By adopting a cross-platform marketing strategy that includes SEO, you can bring down the costs too. By saving more, you can reinvest the savings on aggressive marketing. This will increase the number of leads and customers you bring in every month.

When to use SEO for your website is also subjective. There are multiple factors you need to consider. And these considerations vary from business to business and sector to sector. Therefore, to get an accurate answer, it’s better to consult with an SEO specialist. Whenever you start, you should start to see the results once you rank for keywords.

 

Related FAQ Articles

Related FAQs

Are SEO and SEM the Same Thing?

Are SEO Keywords Case Sensitive?

Are SEO Keywords Important?

Are SEO Services Worth It for Businesses?

Are SEO Tools Worth It?

Can SEO Be Automated?

Can SEO Help Your Business?

Can You SEO YouTube?

How Many SEO Approaches are There and What are They?

How Many SEO Companies Are There?

How Many SEO Keywords Should I Use On My Site

How Many SEO Keywords to Use Per Page?

How Many SEO Ranking Signals Are There?

How Many SEO Tools Exist?

How Much Can The Most Expensive SEO Tools Cost?

How Much Does a Basic SEO Service Cost?

How Much Does an SEO Earn in India?

How Much Does SEO Cost?

How Much is SEO Per Month in the USA?

How Often Does SEO Need To Be Done

How Often Does SEO Update

How Often to Blog Post for Good SEO Results?

How SEO and AdWords Work Together?

How SEO and SEM Work Together

How SEO Helps Businesses

How SEO Helps In Digital Marketing

How SEO Works

How SEO Works For Business

How SEO Works for Websites

How SEO Works for YouTube

How SEO Works Step By Step

How to Do SEO When Building a Website

How to Do SEO When Changing a Domain Name

How To Do SEO When Redesigning A Website?

How Will SEO Help My Business?

SEO Where to Get Backlinks

SEO Where To Put Keywords

SEO: Where To Start

What Are SEO Keywords

What Are SEO Tools?

What do SEO Experts do?

What Is SEO?

What SEO Keywords To Use?

What SEO works?

When is SEO Important?

When SEO Started

When Should SEO be Used?

When to Update SEO Plan

When Will SEO Die?

Where is SEO Title in WordPress?

Where is SEO Used?

Which SEO is better for the long run?

Which SEO Plugin is Best for WordPress?

Which SEO Techniques are Popular?

Which SEO Tool is Best?

Why is SEO Audit Important?

Why SEO is Important For Businesses

Why SEO Is Important For Your Online Success?

Why SEO Is Important In 2021

Why SEO Matters

Why SEO Takes Time

Will SEO Be Dead In 2 Years?

Will SEO Exist in 5 Years

Sapid SEO Company © 2023 | Sitemap | Privacy

magic-wandlicensemap-markerlocationdiamondrocket linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram