There used to be a golden age in search engine marketing when SEO experts were able to achieve high SEO rankings for a website on SERPs within a few weeks or even days. This was in the early days of searches, when Yahoo and Google were still in infancy. SEO results played a crucial role for new websites looking to improve their page SEO.
But today, ranking for keywords is not easy. You can spend tons of time, money, and effort on search engine optimization (SEO), and even then, not guarantee top SEO rankings or first-page ranking. The ever-changing search engine algorithms make it challenging to achieve desired SEO results. So why is that? Why is search engine optimization (SEO) taking so much time to rank in search engine results, that too under uncertainty caused by search engine algorithms? This article explains the main reasons.
The apparent difference between the internet of yesterday and the internet of today is that there are more number of websites available for search engines to crawl and index. As a result, the number of pages and links that search engines can analyze has significantly increased. This has a direct impact on SEO results and how websites are ranked in search engine results pages. If we look at the average SEO results data from Internetlivestats, then you'd realize the difference in search engine rankings for different pages. In 2000, there were 17,087,182 websites indexed by search engines. But in 2018, that number stood at 1,630,322,579. So that’s almost a 100X increase.
All of these websites are vying for the same organic search space that Google's SEO and marketing strategies have to offer. The business of the real estate company stayed the same, while the number of tenants increased. The content on their website was optimized for SEO to attract more visitors. This is the main reason why SEO is taking longer to rank on search engines. The factors that affect the ranking of a new website include content.
This competition is evident in all sectors. But it’s cutthroat in business sectors like insurance, law, finance, mortgage, and professional services. Work with SEO experts to stay ahead. As a rule of thumb, the more competition there is in search engines, the more time it'll take for SEO work to rank the website. This is because various factors influence how search engines prioritize websites. But the ranking of your website also depends on the SEO experts or agency who are working on your website's content. They are the factors that can greatly influence the results.
On average, the time frame for achieving high SEO results and improving website SERP position is between 3-4 months. This is the typical duration for the SEO work to show its impact. So you should use it as a benchmark.
When evaluating the authority and importance of a website for SEO results, Google takes into account the number of links pointing to that website. SEO experts understand that content plays a crucial role in attracting these links. In fact, this was the idea that helped start Google and become the SEO and technology conglomerate we know today. The work they put into improving their business and website is what made them successful. Larry Page, the founder of Google, patented the concept of PageRank in 1999, which revolutionized the way SEO works and delivers website results.
In the early days of the internet, it was really easy to get these seo backlinks for your website. It would take some work and time, but it was worth it. You can visit a few directories and forums and submit a link pointing back to your website to improve your SEO. This will help boost your website's visibility and drive more organic traffic, ultimately leading to better results for your business. Within a day or two, you'd have created dozens of SEO backlinks that will work wonders for your website and deliver impressive results. This could potentially propel any website to the top.
But Google doesn’t work like that anymore. Furthermore, when it comes to SEO, it is important to understand that search engines do not give the same status to every backlink. This means that the quality and relevance of the backlinks on your website can greatly impact its ranking over time. So, when it comes to SEO, the work you put into getting links is what ultimately determines the results you achieve. Links placed in forums and low authority websites do not have much value or impact on your rankings over time. On the other hand, links placed in authority websites carry more weight and can lead to better results in the long run.
And climbing the mountain of generating links from a high authority website is like doing SEO work, but the results are worth it. So that’s another reason why SEO work for ranking websites has become difficult to achieve results.
The role of content in SEO is immense. After all, that’s what people are looking for when they perform a search for SEO results on their website.
Previously, SEO work involved writing a 250-word article for a website with little to no research to achieve good search results. By optimizing the SEO of the website, our team was able to improve its ranking within the top 3 results. We achieved this by strategically incorporating keywords in the heading, subheading, and throughout the content. The work paid off as we saw positive results in our website's visibility and performance.
But over time, Google became smarter in terms of SEO to go beyond keywords and look at the website content itself. This shift in their algorithm has greatly influenced how websites work and the results they achieve. After the Google Panda algorithm update, it cracked down on content farms and websites that had poorly-written content. This update affected the way SEO work was done and had a significant impact on the results.
To improve your website's SEO and achieve better results in 2021, you'd have to work on optimizing your content. Professional, highly-researched, and long content is what Google prefers for SEO. It is important to have a website with readable content that is optimized for search engines. This is because SEO work can lead to improved results for your website. So you have to spend some time researching and reviewing the topic before you write for your website. This is important for SEO and ensuring that your work produces the desired results. Not every website owner is willing to devote time to their work, which is why they don't see faster results in SEO.
SEO gurus recommend regularly publishing 4,000-word articles on your website to see effective work and results. This will keep your website fresh and relevant, which is another factor Google looks at for ranking in terms of SEO. It's important to continuously update and optimize your website to improve its performance and achieve better work and results.
Google handles about 3.5 billion searches per day. So there's a lot of scope for SEO results, you'd think. SEO work can really improve your website. But that's a mistake. You cannot (and shouldn't) rank for every keyword. In order to improve the SEO of your website, it is crucial to conduct keyword research. This process involves selecting the most relevant keywords that will work effectively for your website and yield desired results.
The SEO keyword research phase is vital and daunting at the same time. It is crucial to work diligently in order to achieve the desired results for your website. To succeed in SEO, you must work on getting the keyword selection right for your website. This is crucial because the right keywords will yield better results for your website's ranking and visibility. And if the SEO ranking results time frame for your website is your concern, you need to be more selective. Ideally, when optimizing your website for SEO, you'd look for keywords that have little to no competition in order to achieve better results.
As an example, "best shoes" is a hyper-competitive keyword in the SEO world that can greatly impact a website's search engine results. Such big retailers like Amazon and BestBuy can easily outrank your website in SEO, resulting in poor search engine results. So if you're a local shoe store in Arlington, it's important to select niche keywords like "best green-colored shoes in Arlington" to optimize your website for SEO and get better results.
If you get the SEO keyword selection wrong for your website, then it’ll take longer for you to rank and see results for those keywords.
In 2021, SEO results aren't the same anymore when compared to rankings in, say, the 2000s. This is primarily because the rankings aren’t accurate anymore. Many industry leaders have stated publicly that you shouldn't solely focus all of your marketing efforts on SEO rankings to achieve the desired results.
This is because of multiple factors like personalization, location, device, and the age of AI. SEO plays a crucial role in achieving desired results. Google tweaks the rankings every second. So it can have one SEO result at the top now and a different one a few moments later. This is because SEO tests to see which results are best suited for the searchers.
The search engine giant also tweaks the SEO rankings based on the location you’re searching from to ensure optimal results. So someone in Texas will see different SEO results than someone in California for the same keyword search.
So, instead of focusing only on SEO ranking, you should focus on an overall marketing strategy that includes Adwords, social media, and delivers measurable results.
As Google evolves further as a search engine, the SEO rankings will only get tougher. Achieving desired SEO results will become more challenging. Therefore, you must use the latest SEO techniques to get faster results.
A mobile-optimized website, quality content, authoritative backlinks, and measurable results are the foundation for SEO ranking, and they aren't going to change anytime soon. So it's worth investing in them to rank higher in SERPs.