Why Does SEO Matter?

SEO is, in essence, Google’s method to decide which websites rank high or low based on the queries that are entered into their search engine. The higher you rank upon these lists made by Google, the more number of clicks and traffic you generate for your website.

Search Engine Optimization (SEO) involves the process of setting up your website and the content on your website to show up in search results. SEO helps you reach people who are actively searching for information that's related to your product and service.

If you're spending time, effort, and money on your website and coming up with fresh new content, you would want to make sure it reaches people. That's what SEO can do for your website.

SEO can give your website an overall boost in visibility and in search rankings. If you set up your SEO strategy the right way, you can reap the rewards over a very long period of time. Provided you make the right tweaks and updates, you will get huge returns on your SEO plan.

Why is SEO important?

If your website isn’t optimized according to search engines, your competitors are going to show up much higher than you in search results. Google handles somewhere around 5.6 billion searches a day. With that number always increasing, you have to make sure that you are optimizing your website according to the search engines.

When people are looking for products or services that you offer, you would want to show up in their results. It also helps to feature prominently in the results because studies show that  60% of users go to websites that show up in the top 3 search results.

Now that you have a general idea about what SEO is and why it matters for your business let's take a look at some of the most important reasons why SEO matters for your website:

1.    Organic searches lead to the most website traffic.

As mentioned before, the number of searches made on Google each day is an astronomical figure. You have billions of searches being made each day for a huge variety of products, services, and information. Google owns around 75% of the total search market, so it’s best to adhere to the rules and regulations as provided by Google.

Being optimized with Google will do wonders to increase traffic to your website, helping your business reach a wider audience. If you manage to get high up on the Google search rankings, you will get a lot of traffic through people’s searches.

2.    Good SEO leads to a better user experience.

People tend to concentrate so hard on the SEO plan that they forget about the user experience. Google used to be all about analytics and keywords, and so on. However, with the continuous effort, they put into research and development, they have now decided that user experience means more to them.

Websites that have fresh, clean, informative content and that provide a good experience for the users will start to rank higher up on the search lists. A good SEO plan can help you to create an informative website that actually caters to the needs of the users. If your website answers the questions they ask clearly, you can expect to start moving up the rankings.

3.    SEO can impact the buying process

The modern customer does a lot of research when it comes to making a purchase now. There’s just so much information and so many options available now, they make purchases after taking time to do a lot of their own research.

The right SEO plan can help you push your products, services, discounts, sale alerts, and other messages to all the right places. These are where your users will see about you and your products. Your brand needs to be visible in the right places. If your brand shows up where customers are making decisions about purchases, there are higher chances of you being selected.

4.    Understanding SEO will help you understand the Internet better

As spoken about before, Google is constantly making updates to the keywords and other search parameters. If you are staying up to date with the trends, then you will be able to stay ahead of the trends.

Getting ahead of the curve also means that you will be able to get a better understanding of your competition. You’ll be able to understand what other businesses in the same field are doing to get themselves noticed. Understanding SEO and the internet will help you get a huge head start on the competition.

5.    SEO is a quantifiable tactic

While SEO may not provide you with the exact returns that paid search can, using the right kind of tools and analytics can give you all the data that you need. You can use these tools to understand the numbers on your traffic.

Once you are able to get this information, you will be able to understand what's working for your website and what isn't. It's a lot easier to make changes and updates to your site once you can see the numbers in front of you.

The basic thing to understand is, as long as searches exist, SEO will exist. Search engines will have to keep regulating these searches, and SEO will continue to get more important for online businesses.

Do a lot of research of your own. Understanding the ins and outs of Google and the methods they use to regulate and rank searches. This will help you understand what you need to start getting noticed.

If you are able to create a good website that answers these searches clearly, you have a sure-fire way to get a lot of these users to your website.

SEO is a time-consuming process. You have to be patient and come up with an organized SEO plan. It's not easy to try to hack into Google’s algorithms to try and get your website right at the top of the search results. It’s a process that needs time. 

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