SEO and AdWords are two different elements of search engine marketing. Can you use both in your marketing strategy? Yes, both SEO (Search Engine Optimization) and AdWords can work together to create a successful marketing strategy.
The principal goal of both AdWords and SEO is to rank your website at the top of the search results. However, each of them has a different method to do so. While this may seem contrasting, you can employ them together according to your marketing and business goals.
Read on to find out how you can make SEO and AdWords work together for your business.
Before you learn how SEO and AdWords can work together, let’s quickly understand how each of them can possibly affect the other.
SEO or Search Engine Optimization enables your website and web pages to get better rankings on SERP (Search Engine Results Page). Your visibility to users boosts in this way. It does not contain any PPC (Pay Per Click).
You can boost your SEO by optimizing your page in a way that makes search engines read as well as define your page. Clear content with appropriate keywords is one of the methods to achieve this.
If you want your site to rank higher, you need to have an optimum SEO. The SEO strategy can help your business get the most exposure by featuring in the top ranks.
It contrasts with AdWords and other PPC. However, the relevance of SEO can be essential for the placement of AdWords. The SEO of the target landing page helps in creating a better AdWords strategy.
Google AdWords is a payment service that lets you promote content. It displays your business content in particular or related search results. Your advertisement then appears above the search results at the beginning of the results page.
If anyone clicks your ad, the page redirects to your webpage or website. You need to pay for that particular click. The cost of Pay Per Click (PPC) depends on the keywords you wish to use.
AdWords provide you a strong online presence. Your reachability is wider and attracts more users. You need to plan your AdWords right for the most effective results.
Did you often hear that AdWords can help boost SEO rankings? It is, however, not true. Google firmly states that its primary responsibility is to give the most relevant results to the users. For this reason, a business cannot pay for high SEO rankings through AdWords.
There is, however, another way in which AdWords can help your SEO rankings. They can give you a wider reach and presence online. It, in turn, helps you to connect with more audiences.
For a higher impact on your marketing strategies, you have to use both AdWords and SEO. It is the best method to be highly visible to your desired audience.
If any user is unfamiliar with your website or brand, they may not engage with it. There is a better chance that they will do so if they see you twice on the same results page.
You can employ SEO and AdWords together in the following ways.
For effective SEO, you need a good set of keywords from the very beginning. Google does not provide this data anymore. Imagine if, after all your SEO efforts, your keywords generate very little or worse, no sales!
To avoid this scenario, it is essential to do thorough keyword research. It helps you know the most relevant keywords that your audience searches for.
AdWords can play a key role here. With AdWords campaigns, you can tap into AdWords data utility. Here, you can find several keywords that are not only relevant but also traffic-heavy. Such keywords reach out to your target audience. The conversion rates will also increase.
You can use the keyword data of your AdWords for your SEO. You can optimize your web pages and website by appropriately incorporating these keywords. They come with a higher possibility to drive traffic and generate conversion.
Moreover, AdWords generate this data within a few days! You can then create an efficient SEO strategy much quicker.
It may cost more money to use AdWords for better SEO. It is, however, worth it. You will be assured that your SEO efforts do not go waste. Additionally, you do not have to wait for too long to know the impact of your campaigns.
SEO can play a role in creating and setting up AdWords better. When you create AdWords, it needs approval from the Google AdWords system. For this, you need to have a target page where users land on clicking your ad.
The landing page must be in alignment with the ad you display. For instance, let’s say you advertise for sports drinks. Upon clicking your ad, the user expects to land on a page that talks about sports drinks.
If this does not happen, your users may get angry. You do not want this to happen. They will not click on your ads anymore.
It is essential to have SEO relevance for your landing page. It affects the price of the AdWords campaign bids.
Google analyses your target page. If it is not relevant to your ad, Google adds a penalty in the AdWords billing. It is usually a certain percentage more than the original keyword bid. This penalty makes the PPC more expensive.
It makes it difficult to rank higher in the visibility of the search results page. Moreover, you end up paying much more. The worse your SEO, the higher your penalty will be.
To avoid this, make sure that your target page has higher SEO optimization.
SEO and AdWords have different approaches with the same goal. You can utilize both to reach your goal!
SEO lets you be found among multiple search results, while AdWords help you to do this faster. They can work together by immediately generating more traffic and sustaining your online presence in the long-term.