When you are a website owner, SEO is the most important thing for you. After all, it is considered to be the most affordable way of driving traffic to your website. With proper SEO strategy, you can work wonders for your page.

The main purpose of SEO is to rank your website higher on the search engine results page. This, as a result, drives a large amount of traffic to your website.

No doubt, SEO is important, but at the same time, it can be a time-consuming and mundane task. Most often, the question comes up can SEO be automated? In this post, we will take the opportunity to discuss everything related to this topic.

Can SEO Be Truly Automated: How Does It Help?

With hundreds and thousands of SEO platforms and software available, you can automate SEO. Most of the available SEO software is capable of doing any task related to SEO. This may range from keyword research to blog commenting to forum posting and more.

Unlike manual SEO, you don’t need an entire team to work on SEO strategies. Automated SEO is all about implementing SEO software and tools to get your work done. It helps you to apply your SEO strategies to your website.

But unfortunately, many people don’t trust the concept of automated SEO. They assume it to be spam and unreliable. However, that is not the case. If you can find yourself an efficient SEO software or platform, then you are good to go.

However, you should know that you cannot apply automated SEO in every area of SEO. For example, content marketing cannot be automated.

Advantages Of Automated SEO

Automated SEO can provide you with a lot of advantages. This is the reason that more website owners are getting inclined towards it.

The main advantages of automated SEO are as follows:

1. Automated SEO is more affordable than manual SEO. Unlike manual SEO, you don’t have to pay an entire team in automated SEO. All you have to do is pay for a simple software or platform.
2. Automated SEO is all about SEO platforms and software which helps you to get your work done faster. As a result, you will be able to save more time and invest it in other things.
3. Time-consuming tasks like site audits can be easily managed with the help of automated SEO. With the help of a tool, you can check for keyword density, broken links, and Meta content on multiple websites at the same time.
4. It spares you from the trouble of hiring an entire SEO team to get your work done.
5. With the help of automated SEO, you can easily schedule your tasks and save time.
6. It makes it easier for you to analyze keywords density, backlinks, and other SEO details of your competitors.
7. It gives you an accurate date on your keywords rankings.

Where can you use automated SEO?

SEO is a vast field and there are some areas where you implement some automation to reduce your workload. We are not saying that you can automate your entire SEO process. Right now it is not even possible.

If you are wondering where to use SEO automation, here is your answer:

1. Site audits

SEO automation can be really helpful in site audits. This is a time-consuming task that can be completed quickly by automating it. With the help of automation, you can easily identify keyword density issues, broken links, Meta content, and more. However, making decisions based on the collected information should be better handled by humans.

2. Competitive analysis data

When it comes to collect data on competitor’s SERPs position, keywords, and backlinks, you can make good use of automated tools. These automated SEO tools can give you a clear insight into your competitors. Based on this information, you can improvise your SEO strategy and even learn from them.

3. Ranking data

Keyword ranking information is often changed. It can also be programmed to be accurate and updated. With the help of an SEO automated tool, you can automate the process of data gathering. While using an automated tool, you don’t have to manually check the rankings. Instead, you can select rankings data to find out the keywords that are having a good impact.

4. Backlink link tracking

Automation can also be used to track the websites that link to your site. This task is manually impossible to do which is why automation should be the option for you. An SEO automated tool will run several tests to determine the backlinks that are linking back to your website. Along with that, it may also collect other details like page rank, backlink source, anchor text used, etc.

5. Social media monitoring

Even social media monitoring tasks can be automated to make it easier and faster. You may not be able to completely automate this process, but at least you can simplify the task. With the help of automation, you can monitor your brand across thousands or more sources in real-time. Some of the tools can even do it in different languages.

6. Duplicate content analysis

One task that is simply not possible manually is analyzing duplicate content. If you want to find out if any other site has copied your content, then you will need the help of automated tools. With the help of a reliable SEO automated tool, you can check identical content on both external and internal pages.

SEO automation makes the task easier and much faster. With all the SEO automated tools available, you can save a lot of time on your SEO strategy. But the best thing to do is combine both manual and automated SEO. That’s because you can never automate the entire process. There will always be some areas that require human intervention. With the help of automation, you can simplify the process. However, make sure that you are choosing the best SEO tool for the task. It should be both efficient and reliable.