How SEO Works

Search Engine Optimization, or SEO, in short, is basically the process by which you can optimize your online website. By doing this, you can receive organic or unpaid traffic through the SERP or Search Engine Results Page.

Any business that has a good search engine ranking would be aware of SEO and the importance it holds. Although they must be knowing SEO inside-out, they would have had to begin from the basics when they started.

SEO involves making some specific changes to your webpage. These changes will help to make your webpage more attractive to the search engine. The aim is to get the search engine to show your website on the top of the results page.

In this article, we will be giving you basic and essential information on how SEO actually works. This will help you understand SEO better and help you while optimizing your webpage.


Links Matter

Links are an important part of SEO and have been since the beginning of SEO marketing. You need to acquire great quality and relevant links for your webpage to rank higher in the SERP.

Remember not to spam websites with links, as this can lead you to be banned. You can take time and build familiarity and relationships with well-known influencers as well as fans.

When you build relationships with people who make good content, you can collaborate with them. They can then link to your site in the content they create.

Link building is an essential step in improving SEO.


Optimized And Relevant Content

Great content is required for attracting links. But your website needs to have links to boost its ranking on the SERP.

Relevant content and links are necessary tools for SEO.

What to keep in mind while optimizing content?

There are a few pointers to remember while optimizing content.


Keywords are of great importance when it comes to optimizing content. Google analyses the context of the primary keyword as well as the secondary keywords used. Keywords are key to ranking your webpage on the top of the SERP.

Titles, H1 tags, meta descriptions, internal links, and ALT tags

It is essential to include all these elements in the content and also use relevant keywords in them.

  • The title tag on every page talks about what the webpage is about.
  • Sub-headings make it easier for the user to read the content. It also aids search engines in knowing what your content is talking about.
  • Meta descriptions describe the content on your page.
  • Creating internal links to different pages on your website will help search engines understand what your webpage is talking about.
  • In case you are adding images to your blog or webpage, you will have to add the keyword in the name of the image. You also need to add it in the alt tag.

You need to optimize your content, keeping in mind two things. Your content is meant for humans to read but should be optimized for search engines, too.


UX Impacts Your Ranking On The SERP

UX refers to User Experience. User experience is dependent on the infrastructure and layout of your website. It can be challenging to figure out where your site lacks in this topic.

An efficient option is to outsource the UX part of your website.

But you will still have to look into the following aspects.

CTR should be high, and Bounce Rates should be less

CTR is the click-through rate. It is the ratio of the number of times a link is clicked to the total number of people who visited your page.

Bounce Rate is the percentage of visitors who leave your website without viewing other pages on it.

Work on enhancing the site architecture

This point is pointing towards making navigation easy through the site. This way, your page can be easily found by users. The rule is, the simpler the navigation, the better.

Loading speed

The website needs to be loaded within just 2 seconds. Your website has to be optimized for this. You can make use of Image compression, structure and code optimizations, and a quicker server.

Make your website mobile-friendly

Most users access websites through their mobile phones. Therefore, it becomes vital to optimize your website and content to show consistent data on desktop and mobile phones.


Voice Search

Google reports that higher than 20 percent of the total mobile searches are done using a voice search. (source: )

According to research, 55 percent of teens in the US, as well as 41 percent of adults in the US, make use of voice search. (source: )

You can begin optimizing your content by using natural language and long-tail keywords as well as answering user questions.

Voice search Optimizing is not compulsory at the moment but is worth knowing about and can be useful in the future.


Trial And Error

SEO is something that improves by experimenting through trial and error. The above-described principles are the basic principles of SEO. You will understand what works best for your website by using these principles in various combinations.

SEO rules are not written in stone and keep evolving as times change. What SEO rules will work for a particular website at a specific point in time varies.

As you keep analyzing the results using various methods, you will begin to understand what works for you. This way, your SEO strategy will not be linear but ever-changing and growing.

SEO is always evolving, and every SEO expert wants to discover a magic formula that applies to all websites. Everyone working on SEO wants a concrete rule that will work all the time, irrespective of the content.

SEO is complex and does not fit into such fixed norms. There are some rules that SEO works on, but the application works on changing tactics. It works on understanding what tactics work and what doesn’t.

You will also need to keep an eye on your competitors and the kind of SEO tactics they use. This will help you to up your game and evolve your SEO tactics!

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