SEO - Where To Put Keywords

Keywords are your source of generating organic traffic. Are you incorporating them efficiently? Read on to find out where to put keywords to boost SEO.

Of all the factors that go into ranking your site well, keyword inclusion is one potential rank determiner. They make it straightforward for the online bots to understand your content focus and appropriately index and rank your site.

To begin incorporating keywords, you need to understand the types of keywords and how to source them.


Prevalent forms of keywords

SEO keywords are generally short-tail or long-tail, with differing emphasis on their intent.

Short tail keywords

These keywords are typically crisp and precise, expressing the focus in one or two words. Say, for example, dog breeds or salmon habitat.

The perks of short-tail keywords are their high-volume utilization. Many consumers search for such straightforward terms for quick results.

However, it also implies fierce competition, which makes ranking them challenging. Another drawback is the short-expression, which does not clearly outline the intent behind its search. In contrast, searching for ‘child-friendly dog breeds’ or ‘deteriorating salmon habitat in the North Atlantic Ocean’ makes more sense.

Long-tail keywords

As the name suggests, long-tail keywords include up to ten words in one phrase. Their intent is crystal clear, and there is low competition in the SEO market for such keywords.

Their search volume is comparatively lacking with that of short-tail keywords. However, this drawback also offers an opportunity to reach out to the niche audience interested in the specific query.


Driving traffic with the ideal keywords

The focus of your niche gives a general idea of the use of sensible keywords to incorporate. The only thing you may not know is which of them rakes in traffic more than the other.

Avoid guessing on such a significant matter and utilize the plethora of online keyword research tools. These accurate tools enable you to target the keywords that fare well in fierce competition.

Also, ensure a balance of long tail and short tail keywords to target a broader audience with visibility.


Where to put the keywords for SEO purposes

A rule of thumb to ensure Google’s cooperation is to focus the content of a single page on one keyword. It allows the web crawlers to identify the niche of your content and index it for search queries.

Incorporate the keywords in the following areas to drive organic traffic to your website.

1.    Title

It is more than the starting point for any online article or blog. While serving as the content introduction, it also appears as the first line of information for a search result.

For the mobile interface, incorporate the target keyword naturally at the start of the title. Often, the end of the title gets cut due to limited screen space.

2.    Meta descriptions

It is the most creative aspect of a content page that appears on the SERP just below the title. The meta description gives a brief two-line summary of what your article embodies.

Incorporating the target keyword into the description enables visitors to deftly making their way to your website when needed. While the meta description plays a minor role in SEO, it attracts traffic by reflecting content relevance to the search query.

3.    Subheadings

Using the target keyword beyond its sensibility threshold makes more of a nuisance than a difference. Subheadings are usually content-specific and should include long-tail versions of the target keyword.

Employ different long-tail keywords for the various subheadings curating the specific content.

4.    Content

No matter how many marketing gimmicks you undertake, nothing reigns as supreme as relevant content. Mere content that beats around the bush and gets filled with fluff will not sail the boat.

Avoid keyword stuffing and sprinkle short and long-tail keywords throughout the content naturally. Let the target keyword appear in the beginning and ending few lines with a few appearances in the middle.

LSI keywords or Latent Semantic Indexing words further solidify the content relevance while promoting the website rank.

5.    URLs

The ideal URLs give a clear indication of the on-page content while appearing visually catching or straightforward. Let the URL target human-readability first and then web crawlers for indexing. Avoid stuffing in keywords.

6.    Images

If you thought images were void of any role in boosting SEO, think again. Images also get indexed by the search bots.

There are always images that pop up for every query you search. Merely hover over the picture for a moment, and it reveals an image title where the target keyword gets utilized.

Images promote content accessibility by being relevant to your content. They have space to include a file name, an image title, and alt text. It is these spaces you can target with LSI terms and the target keyword with its versions.

7.    Internal links and anchor text

Links and anchor texts form the top tier of SEO ranking factors and need to get optimized. Always remember to keep the use of keywords natural and avoid stuffing.

Another crucial aspect of links and anchor texts is to vary the text used as the anchor text. Mix up the LSI terms and keyword phrases instead of using a single anchor text for the inbound links.

8.    Social media

Utilizing target keywords in your social media channels does not have a direct impact on SEO rankings. However, it does promote attention to your website and its content in an indirect method.

The use of hashtags to promote a specific event, emotion, or incident is one means of directing organic traffic. Include your keywords in recent updates to make them more visible. Since hashtags target the ideal audience, use them to promote your website content in a roundabout way.

9.    External listing and directories

Business listing with the target keywords will show up once the search query gets initiated. It furnishes visibility to your business while simultaneously enhancing online credibility.

Crafting content based on the target keywords is akin to crafting content that consumers seek. It is an accurate means of encouraging organic traffic by ensuring visitor satisfaction and subsequent authoritative popularity and ranking.

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