How SEO Works Step By Step

You may have a general idea of how SEO unfolds once incorporated into your website promotion process. Read on to discover the step-by-step explanation of SEO strategies.

The performance of SEO strategies depends on the filtering algorithms that Google incorporates to rank the multitude of websites.

So, depending on the current SEO dynamics, the SEO strategy implemented either works or does not. However, it remains a fascinating black hole for small businesses seeking to improve their Google search rankings.

Given below is a brief step-by-step description of all that SEO portrays and the nuances of its functioning.


How does SEO work?

To understand the effect of SEO practices, you need to know how a search engine operates. A few vital elements of any search engine are as follows.


Filtering the thousands of online websites according to their query relevancy is the target of search engine algorithms. The primary weapon used are numerous ranking factors, and one such weapon is PageRank.

So, when Google crawls out a website checking its authority, PageRank gets applied to the site. The more links to your site present on other websites, the further is the PageRank reach. It, in turn, increases your website’s trustworthiness on the overall rankings.


Crawlers are another weapon of a search engine when scrutinizing website content through the numerous links interlinking them. You can imagine the crawlers as digital spiders analyzing the content.


The process of storing all the crawled information happens in various segments of indexing. These indexed segments consist of additional sections to simplify the website filtration by categories.


Search engines delve deep into their indexes when faced with a search query. The most relevant content gets ranked higher after stringent calculations and filtration through the ranking factors.

These highly ranked websites are what appear when a search query calls upon them.


On-page & Off-page SEO practices

Website creation may seem like a straightforward task but involves segmented steps to create that perfect platform. These segments are on-page or internal SEO and off-page or external SEO.

On the inside, consider

  • what the website is about
  • what theme it encapsulates
  • if there is any unique factor
  • whether the content is well-structured and organized
  • if there is a user-friendly navigational interface

On the outside, consider

  • your connections to other web-owners in the specific niche,
  • If you have made any effort to market your website,
  • if there is a good chance other sites will link to your content,
  • any possibilities of authentic websites linking to your site, both inbound and outbound

Let us understand step-by-step the factors involved in these two types of SEO marketing strategies.


Internal SEO

Step 1: Keyword Research

Keywords make it effortless to craft website content based on popular search queries. Long-tail keywords with more words are the first choice when starting fresh.

Regularly refreshing and analyzing the keyword list ensures you remain updated with evolving consumer queries. You can accordingly capitalize on those keyword avenues.

Step 2: Organizing the site

The significance of focusing on a single theme when creating a website cannot get emphasized enough. As long as your website incorporates relevant content that is well-structured and with neat coding, even a multi-themed website can flourish.

In this regard, SEO-siloing is a procedure incorporated by search engines that analyzes multi-themed websites. Also involved are sitemaps in HTML and XML formats that communicate a website’s content quality to search engine bots.

Step 3: Content construction

Landing pages are the first thing visitors to any website see when they click on the search links. Merely fitting the keywords in the heading, sub-headings, and main-content is not enough.

The layout of the landing page should, at first glance, answer the main query and suggest related information in the following pages.

Step 4: On-page optimization

This step refers to putting in all the above aspects and creating the website, emphasizing keyword allocation, meaningful content, and page-speed. You can choose to follow the regular patterns of optimization or create a unique layout with all elements.


External SEO

This aspect of SEO is about marketing the website through linking to achieve and maintain a high-search rank. Link building centers around backlinks, involving multiple steps, which combine and contribute to a healthy overall search rank.

A few of those concepts are as follows.

1.    High Domain Authority

A website's domain authority develops when numerous external sites backlink to its website or internal pages. In turn, getting backlinked by a high domain authority website serves as a powerful means to boost key-phrase search ranking.

2.    High Trust Rank

As the name suggests, websites with more backlinks, by default, prove their content as trustworthy. And search engines always value the trustworthiness that technical filtration presents through the ranking results.

3.    High PageRank

As mentioned earlier, PageRank is one of the many ranking factors used to filter and rate thousands of websites. A website with a higher PageRank as deemed by the search engine will rank higher than a lower PageRank counterpart.

4.    Relevant Co-citations

Consider any website of your niche backlinking to your website and containing links to similar websites. This co-linking of relative topics sends a signal to the search engine affirming content relevance to the given topic.

5.    Anchor Text Utilization

Anchor texts are essential to incorporate keywords and backlink them to relevant reference websites. They also add fluency to the content.

6.    Relevant Page title and Content title

The titles and sub-headings used in content creation must align with the topic getting discussed. Its summarization aids in reflecting the content relevance to ranking factors for a higher rank.

7.    DoFollow Link & NoFollow Link

This set of links are promotional, with the DoFollow link allowing the PageRank to crawl through to the linked page. NoFollow link prevents the same. Their use is merely for indexing the anchor text in the search engine rankings.

8.    Backlink Location and Age

Even the content layout consists of target areas where backlinks get placed to garner trust and worth. In this regard, the older a backlink placed in an editorial link, the better the TrustRank rates.

Holistically developing a healthy website involves many SEO practices, as you may now know. Build upon these suggestions and avoid Black-hat SEO practices to remain on the search engines’ good side.

Enjoy your first take on SEO incorporation, and in time, you will learn hands-on how SEO works.

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