How SEO Works Step By Step


You may have a general idea of how search engine optimization (SEO) unfolds once incorporated into your website promotion process. SEO is crucial for improving organic search and search engine rankings. It involves page optimization to enhance your website's visibility and attract more traffic. Read on to discover the step-by-step explanation of search engine optimization (SEO) strategies. These strategies are essential for improving search engine rankings and page optimization. By implementing these techniques, you can enhance your website's visibility in organic search results.

The performance of SEO strategies depends on the filtering algorithms that search engines like Google incorporate to rank websites. These algorithms take into account factors such as pagerank, optimization, and keyword research to determine the relevance and quality of a website.

So, depending on the current SEO dynamics and pagerank, the digital marketing SEO strategy implemented either works or does not. It is essential to consider factors such as site speed to ensure optimal performance and visibility on search engines. However, it remains a fascinating black hole for small businesses seeking to improve their Google search rankings with pagerank, mobile SEO, page SEO, and internal SEO.

Given below is a brief step-by-step description of all that SEO portrays and the nuances of its functioning for search engines like Google. It is important to understand the significance of keywords and how they impact your site structure.

How does SEO work?

To understand the effect of SEO practices on Google and other search engines, you need to know how a search engine operates. Keywords play a crucial role in improving your website's visibility and ranking in search engine results pages. Additionally, understanding Google's PageRank algorithm is essential for optimizing your website's content. A few vital elements of any search engine, including Google, are keywords, mobile SEO, and on-page SEO.


Filtering the thousands of online websites according to their query relevancy is the target of search engine algorithms, especially when it comes to SEO techniques and optimizing keywords for Google. Technical SEO plays a crucial role in ensuring that websites are effectively ranked and visible in search engine results. The primary weapon used by search engines to rank pages are numerous ranking factors, and one such weapon is PageRank. Inbound links and keywords are also important ranking factors.

So, when search engines like Google crawl out a website checking its authority, PageRank, inbound links, and pages get applied to the site as part of the SEO process. The more links to your site present on other websites, the further is the reach of your PageRank in search engines like Google. This can improve your visibility in search results. It, in turn, increases your website's trustworthiness on the overall rankings for page SEO. This helps search engines like Google recognize your website and the importance of links.


Crawlers are another weapon of a search engine when scrutinizing website content for page SEO. They analyze numerous links interlinking them to determine their relevance to Google and other search engines. You can imagine the search engines' crawlers as digital spiders analyzing the web content of sites like Google.


The process of storing all the crawled information from websites happens in various segments of indexing for search engines like Google. These indexed segments consist of additional sections to simplify the website filtration by categories for search engines. These sections help search engines navigate through the different pages and sites on a website, making it easier for them to find relevant information. The links within these sections also play a crucial role in connecting different pages and sites together, improving the overall user experience and site navigation.


Search engines like Google delve deep into their indexes when faced with a search query, scanning through countless pages and sites to find the most relevant information. They analyze the content, keywords, and links within these pages to determine their ranking in search results. The most relevant content gets ranked higher on search engines like Google after undergoing stringent calculations and filtration through the SEO process. This helps improve the visibility of the page.

These highly ranked websites are what appear when a search query calls upon them in Google. These websites are ranked based on their relevance and the number of links they have pointing to their page. Search engines like Google use these links to determine the authority and popularity of a page.

On-page & Off-page SEO practices

Website creation may seem like a straightforward task but involves segmented steps to create that perfect platform. These steps include optimizing the page for SEO, ensuring it meets Google's requirements, and incorporating relevant keywords. By following this SEO process, websites can improve their ranking on search engine results pages and attract more visitors to their sites. These segments are on-page or internal SEO and off-page or external SEO that focus on search engines, links, and sites like Google.

On the inside, consider

  • what the website is about

  • what theme it encapsulates

  • if there is any unique factor

  • whether the content is well-structured and organized

  • if there is a user-friendly navigational interface

On the outside, consider

  • your connections to other web-owners in the specific niche,

  • If you have made any effort to market your website,

  • if there is a good chance other sites will link to your content,

  • any possibilities of authentic websites linking to your site, both inbound and outbound

Let us understand step-by-step the factors involved in optimizing these two types of SEO marketing strategies for search engines.

Internal SEO

Step 1: Keyword Research

Keywords make it effortless to craft website content based on popular search queries. Search engines rely on keywords to determine the relevance of a webpage. By including relevant keywords in your content, you can improve your site's visibility on search engine results pages (SERPs). Linking your pages internally with keyword-rich anchor text can also help search engines understand the context and relevance of your content. So, don't underestimate the power of keywords when it comes to optimizing your website for search engines. When starting fresh with a new site, it is important to consider long-tail keywords with more words. These keywords help improve search engine optimization (SEO) and increase the chances of your page being ranked higher. By incorporating these keywords into your content and linking them strategically, you can enhance the visibility and credibility of your site.

Regularly refreshing and analyzing the keyword list ensures you remain updated with evolving consumer queries on search engines. This helps optimize your content, page, and link strategies. You can accordingly capitalize on those keyword avenues.

Step 2: Organizing the site

The significance of focusing on a single theme when creating a website cannot be emphasized enough. It is crucial to optimize each page for search engines. As long as your website incorporates relevant content that is well-structured and with neat coding, even a multi-themed page can flourish in search engines.

In this regard, SEO-siloing is a procedure incorporated by search engines that analyzes multi-themed websites and determines the relevancy of each page. Also involved are sitemaps in HTML and XML formats that communicate a website’s content quality to search engine bots. These sitemaps help search engine bots understand the structure and organization of a website's pages.

Step 3: Content construction

Landing pages are the first thing visitors to any website see when they click on the search links. Merely fitting the keywords on the page, in the heading, sub-headings, and main-content is not enough to optimize your site for search engines.

The layout of the landing page should, at first glance, answer the main query and suggest related information in the following pages for search engines. It is important to optimize your site to ensure that it is easily discoverable and ranked higher on search engine result pages.

Step 4: On-page optimization

This step refers to putting in all the above aspects and creating the website, emphasizing keyword allocation for search engines, meaningful content for search engines, and optimizing page-speed for search engines. You can choose to follow the regular patterns of optimization to improve the visibility of your site on search engines, or create a unique layout with all elements to make your page stand out.

External SEO

This aspect of SEO is about marketing the website through linking to achieve and maintain a high-search rank on the page. Link building centers around backlinks, which contribute to a healthy overall search rank for a site or page. It involves multiple steps.

A few of those concepts are as follows.

1.    High Domain Authority

A website's domain authority develops when numerous external sites backlink to its website or internal pages, which helps improve its visibility on search engines. In turn, getting backlinked by a high domain authority website serves as a powerful means to boost key-phrase search ranking on the page.

2.    High Trust Rank

As the name suggests, websites with more backlinks, by default, prove their content as trustworthy to search engines. And search engines always value the trustworthiness that technical filtration presents through the ranking results on a site.

3.    High PageRank

As mentioned earlier, PageRank is one of the many ranking factors used in search to filter and rate thousands of websites. A website with a higher PageRank as deemed by the search engine will rank higher than a lower PageRank counterpart.

4.    Relevant Co-citations

Consider any website in your niche that has backlinks to your website and contains search links to similar websites. This co-linking of relative topics on the site sends a signal to the search engine affirming content relevance to the given topic.

5.    Anchor Text Utilization

Anchor texts are crucial for optimizing search engine results. It is important to incorporate relevant keywords into the anchor texts and backlink them to reference websites. They also add fluency to the content.

6.    Relevant Page title and Content title

The titles and sub-headings used on the site for content creation must align with the search topic being discussed. Its summarization aids in reflecting the content relevance to search ranking factors for a higher rank on the site.

7.    DoFollow Link & NoFollow Link

This set of links are promotional, with the DoFollow link allowing the search engine crawlers to crawl through to the linked site. NoFollow link prevents the same. The use of keywords on a site is merely for indexing the anchor text in the search engine rankings.

8.    Backlink Location and Age

Even the content layout on a site consists of target areas where backlinks get placed to improve search rankings and garner trust and worth. In this regard, the older a backlink placed on a site's editorial link, the better the TrustRank rates in search.

Holistically developing a healthy website involves many SEO practices, as you may now know. One of the key practices is optimizing your website for search engines. Build upon these suggestions to optimize your site and avoid Black-hat SEO practices to ensure your site remains on the good side of search engines.

Enjoy your first take on SEO incorporation, and in time, you will learn hands-on how search engine optimization works on your site.




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