Search Engine Optimization is a process of refining the quality of content to increase traffic on a website. SEO helps websites climb their way up on Google’s search results. It has become an important marketing tool for digital marketers, content writers, and bloggers.
With higher traffic on your website, your sales will improve, and returns will be higher. Companies that use this marketing strategy gain higher profits and witness maximum sales.
What most people don’t know about SEO is that it needs timely revision. If a webpage shows up on top of search results, it doesn’t mean it will stay there forever. To prevent such hassle, you need to make changes on your webpage regularly.
Anytime Google makes changes in its algorithms, your page will lose its ranking. So, maintaining the quality of your content is necessary to avoid the downfall. The question is, what do you need to modify? You need to focus on both on-page and off-page SEO elements.
On-Page Search Engine Optimization refers to optimizing individual webpages to achieve a higher rank in search results and increase web traffic without violating any rules. Some of its common elements are title tags, internal links, keywords, etc.
Following are the On-Page components you have to focus on while updating your strategy:
Keywords are the most significant part of SEO. Most Content writers find it challenging to select relevant keywords for their posts. The dilemma does not end here as they have to fit them at appropriate places. Putting a keyword anywhere will damage the content quality.
Another problem that writers face is that keywords keep evolving. A keyword that was once popular may not be so in the future. So, change the keywords as per the latest trends.
Analyze the keywords and keep tracking them through your SEO tool. It will either show a drop or a rise in the search volume. If it’s dropping, then you have to find new and relevant keywords for the content. The ideal frequency of doing so is once in a quarter.
For optimizing web traffic, revisiting your old content is utterly crucial. Edit your old posts that are not generating enough traffic on your website. To know which ones need polishing, use Google Analytics.
If the results show a higher number of visits, then you don't have to change it. In the opposite situation, the content will require some revision.
By editing, it means focusing on the meta-title, meta-descriptions, and other SEO tags. Meta-title is the title displayed on the search result. The short description underneath the title is a Meta-description. It depends on your Meta description, whether a person will click on your webpage or not.
You can also add images, videos, and infographics wherever needed. Try editing your content at least twice every month.
Frequently create new posts for your website to improve your rank. When one of your web pages reaches the desired number of visits, it does not mean you should stop adding new content. The visitor might be interested in some related or other information as well.
If you regularly post articles or blogs on your website, the reader will come back for more. Here are a few advantages of adding new content:
When people see that your content is on the top of the search results, it will build brand credibility. They would know that you are on top of your field and will rely on your website in the future.
While most writers focus on what to post but ignore the question, how often to post which is equally important. The ideal rate depends on what type of content you write. For news websites, post every day. While for blogs and other content, once or twice a week is the optimum frequency.
Off-Page Search Engine Optimization is everything you do outside of your website to rank higher in search results. Social Media Marketing is one of its examples. Off-page SEO elements you need to consider while revising your strategy are:
Inbound links, part of off-page SEO, are links of your website, available on other websites. You have to make sure that these backlinks are not fake or spam. If you find a faulty inbound link, contact the owner of the website to remove it immediately.
Search for other options that work as a replacement to that link. Remember, a higher number of inbound links means more traffic. So, try reaching out to as many websites as possible for the creation of backlinks.
Check the status of your inbound links at least once a month. Use backlink trackers from your SEO tool to keep track of them.
Social media does not affect your rankings in any way but will increase the number of visitors to your website. You can even promote various websites for inbound links to your website.
It can be a great SEO strategy to promote your site due to the rising population on social media platforms. People will share your posts and start discussions about the topic. Try collaborating with influencers and newcomers in your field.
Pay weekly visits to your social media accounts and analyze if it’s improving or not. Modify your strategy according to the results you get.
Revising your SEO strategy is a perpetual process. The more often you update it, the higher will be your ranking. So, making frequent visits to your content is of great importance. The above factors will guide you in getting better results.
Not only will SEO strategy brings traffic, but it is also a cheap marketing tool. You can either outsource it, which does not cost much, or do it yourself. It depends on how much of your company's marketing strategy relies on Search Engine Optimization.