How Much Should Basic SEO Services Cost?

SEO is the most incredible tool that can take your online business to the pinnacles. It will aid your website in ranking top on the first page of SERPs.

However, we all understand that Search engine optimization is not just a piece of cake. Therefore, to make the most out of this tool, it is essential to consult or hire an SEO technician or professional.

Whenever there is a plan to take your company to the next level, the project’s cost plays a crucial role. Believe it or not, keeping an eye on the price and charges in itself is an excellent way to achieve greater heights. Creating and maintaining a budget for your business can do wonders in the long run.

So, if you are planning to avail of SEO services for your website, you must be wondering about its cost. Today, we are providing you a complete guide on the prices charged by SEO professionals.


Various SEO Pricing Models

To put it out briefly, the basic SEO services cost ranges from $100 to $30,000. However, the charges for availing of search engine optimization benefits depend on the kind of SEO model you choose.

At present, there are four major SEO pricing models that we have appropriately explained below. Read on to get a clear idea about these pricing standards.


Monthly Retainers

This is the most popular SEO pricing model among business owners. It is defined as a full-fledged service package where you can appoint the SEO team for as many months as you deem fit.

This can be an ongoing contract for months and years until you finally terminate the deal. In this model, you will be required to make the payment monthly.


You can find freelancers, small agencies, or even big companies providing SEO services under this model. The basic cost of monthly retainers ranges from $500 to $20,000 per month. There is no fixed price tag. The price is determined according to your customized SEO plan.



If you are looking for an SEO professional for a particular job or even for a certain task, you should go for the project-based pricing model. In this standard, the price is fixed before beginning the work.

The set fee and the scope of the project are correctly declared in the contract beforehand. Once the planned duty is completed, you will have to pay the lump sum fee for the finished task. Generally, the cost under this model comes between the ranges of $1000 to $30,000.

Under this pricing standard, you have the option to appoint the SEO team for either a project or even a task. Like in case you want to hire someone for just managing your content, you can go for a task-based SEO plan. Otherwise, you can also get the SEO services for a specific agenda that lasts for a defined period.



This pricing model is the latest development in the SEO industry. Though many SEO providers do not practice this model, it is the best option for business owners. This is because of the guarantee that comes with this pricing standard.

Under a performance-based scheme, the SEO professionals charge you the fees only when their efforts actually fetch the results for you. It means either you will have to pay no cost for hiring SEO agents, or your website will be there on the first page of SERPs. This is a win-win situation for the website owners.

You will have to define the technicians' targeted outcome, and the cost depends on the results. Under this model, the price range is extremely dynamic as the task can be as small as getting views on a blog for the website or as tough as getting the highest rank for your online site. Therefore, the cost varies extraordinarily from $100 to $30,000.


Hourly SEO

This can either be the most economical pricing model or the most expensive SEO service you ever paid for. This is because you will have to pay the fixed rate per hour for all the hours worked by the hired SEO team.

If the appointed team is exceptionally skilled, you can get the work done in fewer hours than actually required for that particular task. On the other hand, if the team is not highly skilled, or some uncontrollable conditions arise during the job, the hours worked can be way higher than the estimated time.

So, you will end up paying a substantial unplanned amount. This can shake the whole budget of your company. Therefore, if you are planning to go for this option, make sure you have analyzed everything like a pro.

Also, you can bargain to get the cheapest per hour rates. Generally, the per hour cost ranges from $75 to $200 for this pricing model.


Fixed Prices Of A Few Famous SEO Services

At times, a need is felt for an SEO professional that can handle a particular task that your company's SEO department cannot perform due to excessive workload.

Also, sometimes the new players in the market wish to try some SEO tools before going for the full package. So, we are mentioning here the price range of some SEO services that you can try.


  • Social Media Management: $300 to $7,000 per month
  • SEO Copywriting: $0.15 to $1 per word
  • SEO Content writing: $0.20 to $2 per word
  • Link Building: $100 to $20,000 per month
  • SEO Content Audit: $650 to $14,000

The investment made at the right time in the right opportunities can yield you the best returns you can ever imagine. SEO is no different than an investment. If you invest your hard-earned money in this tool, it will undoubtedly give you the highest ROI than your business's other efforts. 

However, before making any decision, it is necessary to pay heed to a few pointers, out of which cost is the most vital factor. We hope this guide gave you the perfect insight into the prices charged by the SEO technicians.


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