SEO: Where To Start

The internet is forever evolving, and so are the interests of the audience. With that comes a cut-throat competition in terms of website traffic and friendliness with search engines. The dynamic nature of SEO and the sheer volume of resources out there may be daunting, but it is quite simple to start!

If you are unsure where to begin, you can find relief in this beginners’ guide to SEO. Read on to learn all about the first steps!


Basics of SEO On-Site

The most vital aspects of SEO reside within your website. While link-building is important, it will not be very impactful if your on-site optimization is not excellent. Below, you will find the necessities when it comes to the pages of your website.


Pro Tip: Do Not Overdo

The golden rule of SEO is to avoid the overuse of any SEO elements. For instance, you should not litter your content with keywords, or you may suffer the blow of an over-optimization penalty by Google. You must understand this before delving into the basics of SEO!



Keywords are the phrases or words that people enter into their search engines to ask for content. Tools like Google Analytics and Ubersuggest can help you find the most popular keywords and their density. You must incorporate these keywords into your content to help it rank better in search results.


The Title Tag

The title tag of your pages and your website conveys the intention of the page to search engines. Generally, the title tag is not beyond 70 characters. It should mention the name of your brand or business, the gist of what it is about, and keywords that relate to a specific page.

The title tag of a page comes in-between the <HEAD></HEAD> tags at the beginning of the HTML code.


Meta Description

The meta description of a page gives more information about it. It is uncertain whether meta descriptions aid keyword rankings in any way or not, but they are excellent for SEO.

The meta description should give an incentive to the audience for clicking on your link. The meta description can play a critical role in making your brand and content stand out.


Internal Links

Link-building does not rely simply upon external sites. Search engines can gain a better insight into your content if you link to other web pages on your website.


Bold Text

Using bold text is not a tip you should use too frequently throughout your content- or it may prove to be counterproductive. However, a few bold words throughout the page can attract the attention of the reader. They also assist search engines in differentiating between important information and keywords, thereby aiding in SEO. 


Other Tags

You must consider using header tags, ALT tags, and image names. Header tags allow search engines to understand what different sections are about and manage their data accordingly. Typically, you should not use any more than a single set of H1 tags on one page.

If you are creative with images, you must come up with effective and meaningful keywords for the image name and the ALT tag.


Site Audit

If you have any doubts about the on-site search engine optimization of your website, you can use various tools for an audit. Websites like Ubersuggest and Yoast are useful at such times.

Ubersuggest helps you gain more traffic and utilize SEO effectively with its site audit tool. After reviewing your page, it will give you an SEO score and the overall health of your website.


Common SEO Issues

If you want to ensure proper health for your website, here are some top SEO problems to look out for:

Low Word Count

Word count has a high impact on the SEO of a page and subsequently the website. If your pages have a lower word count than others in the same category, search engines will not pay much attention to them or the website.

Duplicate Title Tags

Often, many pages have duplicate title tags. It can hinder the ability of search engines to distinguish between unique pages.

Duplicate Meta Descriptions

Similar to the issue that duplicate title tags pose, duplicate meta descriptions also affect the SEO of your website. The pages of your website should ideally have distinct meta descriptions.


Off-Site Search Engine Optimization

Off-site search engine optimization or link-building is one of the most important tasks that effective SEO comprises. The core aim of link-building is to succeed in having other websites add links to your website or content. Your website is bound to rank higher in search engine results if several other websites link to it.

There is a multitude of ways to create a good network of links for your website. However, there are three main types of links and associated techniques:

  • Organic Links: Organic links are the most beneficial type, found on websites with high credibilities, like famous news sites
  • Whitehat: Whitehat is a term that defines good-quality links
  • Blackhat: As opposed to whitehat, blackhat involves spam links and unhelpful link-building that you should avoid

It can be challenging to generate adequate organic links to boost your rankings. Even so, it is still possible to build links with a good standard. Here are some tips to get started:

  • Submit guest posts to other websites that involve your niche or require an input
  • Check if the businesses or brands you associate with have links to the sites of their suppliers, vendors, partners, and more
  • Create profiles on social media platforms as well as local search profiles if possible
  • Present your site to relevant industry directories or purchase advertising- avoid low-quality channels
  • Generate content that is worthy of linking, such as helpful infographics that other sites can use and link back to you
  • Use SEO tools like DataForSEO to acquire raw SEO data


Monitor Your Results

The world of SEO is ever-changing, so you must remain at pace with all developments. You must monitor your results carefully. Tools like Google Analytics, Authority Labs, and DataForSEO can help you track your progress and make changes.

You can use these tools to track your keyword rankings, the visitors to your website, and get raw SEO data.

SEO may strike as a challenging task, but it is not impossible. All you have to do is follow a few simple steps like using keywords, tags, and links, and your knowledge will grow! The success of your content relies heavily upon SEO, so make sure you devote enough time and attention to it!

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