Posting blogs is the best way to enhance website traffic organically. But not every article one publishes can enhance traffic. It should be optimized with unique and helpful content.
The key factors that influence SEO include content, consistency, and keeping track of any new information. Knowing the blog frequency can increase traffic growth, and there are several ways to achieve the same.
For anyone to recognize a company, it might have to show up in the search engine, and the best way to do that is by starting a blog for a company. Starting a blog is time-consuming and requires consistency, but planning it and squeezing out the right content can save time and attract the right audience and have promising conversions.
Generating content around the right topics can generate a new audience and save upon one's marketing costs. It also increases brand awareness and can convert those leads who learn about a company's product into potential customers.
The quality of content should be high enough to generate loyal customers.
Blogging helps a company to establish a community of loyal followers that support one's business. Brands can grow tremendously by its ability to nurture its audience and also by remaining active.
There is no such magic number proven for blog frequency. It depends on various things, including content, resources, and competition in the industry, and this number can be different. However, here are a few things that can help one determine a good blog frequency to grow.
A blog frequency is nothing but the time interval between blog posts. It predominantly depends upon what one wishes to accomplish with it. According to data from multiple surveys, Huffington Post, one of the best and well-known blogs, posts one for 58 seconds. However, some companies post fewer blogs and still manage to channel the traffic.
The key here is the content that goes out. If the content you wish to post is unique and helpful, it might increase traffic with just one post a week. This is not the case with every service or product, and finding such unique content itself could be a tiring task.
Mark Manson's Wait But Why is a solely produced blog, but his primary goal is to increase traffic and not sell anything specifically. Whereas B2B and B2C businesses and increasing traffic, their content goals also include selling the product. Here determining blog frequency depends on other factors too.
Creating content just to create content will not generate traffic even though the publishing volume is high. Content quality includes giving importance to grammar mistakes, the amount of research that goes into publishing a blog, etc.
If one can publish such high-quality content and promote it, such as building backlinks, the frequency will automatically fall in place. Building backlinks will build website authority.
Fresh content is important, and updating pages is essential, and although Google prefers this, an older page that regularly updates updates can outperform a newer page. Once the content is determined, it is essential to track traffic channels.
Along with aligning publishing blog frequency with your content goals, it is important to align them with the required website traffic channels. Blog frequency does not impact SEO, but publishing fewer frequency blogs can tremendously slow down a company's website traffic growth.
More than frequency, what matters the most is the publishing volume. Content building is crucial for a new site. The goal should be to publish the first 200 articles while retaining the content quality. However, this is distributed at a frequency depending upon the resources available such as manpower, quality content topics, etc. More pages give one's brand more opportunities to rank higher.
According to HubSpot's study, website traffic increased for B2B companies that published 16 blogs a month than companies that posted less than four blogs a month, and for B2C companies, website traffic increased about 4.5 times.
For a blog operated by a single person, the optimum amount is three blogs per month while also focusing on other aspects of blogging, including building backlinks, preparing for guest posts, etc.
A number beyond this can be difficult to manage, but this can be increased with increasing resources.
A company such as HubSpot posts over 200 blogs that are good a month, and it achieves website traffic of about 4.4 million per month. This is huge, and so is their content team. A company such as Ahrefs posts market leading quality blogs about four times a month and gets website traffic of about 150K per month.
Their team has only about 2-3 members. Resources play a vital role. No matter how huge your resources are and how frequently one posts, everything else hits the ground if the content quality is compromised.
There are two ways of going about it:
It is important to publish blogs at the right time. The corporate working hours are usually from 9 am and 5 pm. Most of the blogs get published in this time period, but these hours are peak, and there is a high chance of one's blog getting buried due to noise.
These timings are ideal for getting more visitors and engagements. Posts published at night get more prominence but get lower engagement. Blog posts published at 3 pm EST get shared the most on social media. The average time blogs usually get increased website traffic and engagement is usually at 11 am.
This also depends on social channels. For example, According to a study by Noah Kagan, the best day to post and get the most shared on Facebook and Twitter is Tuesday, whereas, for LinkedIn, it seems to be Mondays.
This should only be used as an outline, and one requires his research to stick to an ideal schedule. Facebook and Instagram have analytical tools for one to decide a day that will work out for them.
Blog frequency is not important for SEO but is necessary for maintaining consistency and such consistently updated blogs get more website traffic. One can post 200 articles to generate content or post one article per day over a period. However, companies that post fewer blogs without consistency will have slower growth.
In order to make things easier, blog frequency is determined. Content marketing, in general, is a long-term game, and those companies that give up after the first few failed blog posts will not grow.
