Search Engine Optimization (SEO) is the way by which the amount and the quality of traffic can be increased and directed towards a particular website from a search engine. The people who engage in SEO can be anyone ranging from a social media expert to a digital marketer to an SEO expert.
An SEO expert or SEO specialist is one who has expert knowledge and is into optimizing websites. So, they receive the highest rankings on search engine pages. An SEO expert in the profession of pulling in the maximum amount of traffic from search engines online.
In India, the use of the internet has boomed, and there is a lot of demand for digital marketing specialists. This particular industry in India is an attraction for experienced professionals and freshers alike.
Just like any other job, the pay range varies along with the amount of experience the person has. An SEO expert can have their own company for SEO or work along with other companies who require their services.
In the SEO field, this is the most basic job available. They work under the guidance of SEO experts and executives. The tasks will majorly include:
These people are those who have the job of training the SEO trainee. They are into teaching the trainee all about SEO concepts, designing SEO content, search engine expectations, linking social media platforms with SEO, etc. Also, they know how to utilize the SEO tools to monitor and report. The tasks a trainer performs include:
An SEO analyst needs to be knowledgeable about understanding which keywords are trending and help in creating SEO-friendly content that will help the website get recognition. The SEO analyst also deals with optimizing the landing pages on sites.
Their duties include:
An SEO consultant mainly deals with the planning, management, and performance of the complete SEO of a client. Their duties include online marketing, online link building, web analytics, as well as ideating strategies for keywords.
SEO consultants mainly do the job of a 3rd party advisor. The consultant must be having enough experience and knowledge to completely guide a company. Their tasks include:
The main duty of an SEO manager is to manage and execute SEO and SEM or Search Engine Marketing programs for clients. The manager will be coordinating with various in-house teams like social media, design, content, marketing, as well as handle projects. SEO managers are some of the people who earn the highest salary among SEO Specialists in India. The SEO manager is required to have basic knowledge of web designing as well as development.
SEO managers deal with both onsite and offsite optimization. They implement strategies of SEO with their SEO team of specialists.
Their duties include:
They are the head of the SEO field, setting long-term goals following up with them. They oversee the smooth functioning of the SEO department in the company.
The SEO director’s tasks include:
The salary of an SEO specialist also varies with the city they are in within India. Bangalore, also called the silicon-valley in India, tends to pay the highest for SEO specialists overall, and Ahmedabad pays the least amount. Ahmedabad was found to pay 38% lesser compared to the rest of the country. The salary also depends on factors like whether the company is an MNC, the SEO specialist’s experience and skills, and the company size. MNCs also tend to be a great place where trainees and beginners learn and grow.