Search Engine Optimization (SEO) is a crucial aspect of digital marketing. It involves conducting keyword research to identify the most effective strategies for increasing both the quantity and quality of website traffic. By utilizing tools such as Google Analytics, businesses can gain valuable insights into their target audience and optimize their online presence accordingly. The people who engage in search engine optimization (SEO) can be anyone ranging from a social media expert to a digital marketer to an SEO specialist. These professionals understand the importance of optimizing websites for search engines.
An SEO expert or search engine optimization specialist is one who has expert knowledge and expertise in optimizing websites for search engines. They are often hired as a consultant to improve website rankings and visibility. So, SEO professionals and specialists use effective SEO strategies to ensure that websites receive the highest rankings on search engine pages. An SEO specialist is a digital marketing professional with the skills to pull in the maximum amount of traffic from search engines online.
In India, the demand for digital marketing specialists, particularly SEO professionals, SEO consultants, and SEO strategists, has surged due to the booming use of the internet. Search engine optimization is key in this industry. This particular industry in India is an attraction for experienced professionals and freshers alike, especially those with skills in digital marketing. Whether you're an SEO specialist or an SEO consultant, the demand for these roles is high in the industry.
Just like any other job, the average SEO salary varies depending on the person's skills and experience. The pay range can change from year to year. An SEO expert can have their own company for search engine optimization or work along with other companies who require their services in digital marketing. These professionals possess the necessary skills for effective SEO.
In the search engine optimization (SEO) field, this is the most basic job available for digital marketing professionals with SEO skills. They work under the guidance of SEO professionals and executives, utilizing their search engine optimization skills. The average salary for these professionals is competitive in the industry. The tasks will majorly include:
Tracking the metrics of SEO and reporting to the trainer/manager.
Relevant keyword researching
Brainstorming and being innovative about how to increase the visibility of the site.
The Salary SEO trainee receives ranges from 1,305 to 1,959 USD per year.
These people are those who have the job of training the SEO trainee in search engine optimization skills. The average salary for these individuals is competitive. They are skilled in teaching the trainee all about SEO concepts, designing SEO content, search engine expectations, and linking social media platforms with SEO. Additionally, they know how to utilize SEO tools to monitor and report. These skills are vital for increasing average salary. The tasks a trainer performs include:
Giving training to the trainee and other subordinates in SEO
Helping Trainees with their doubts
Giving lectures on SEO
Give them tasks to improve their skills and knowledge.
The salary the SEO trainer earns ranges from 8,163 to 11,428 USD per year.
An SEO analyst needs to have strong skills in understanding trending keywords and creating SEO-friendly content to boost website recognition. With these skills, an SEO analyst can expect to earn an above-average salary. The SEO analyst also deals with optimizing the landing pages on sites to enhance their skills and increase their average salary.
Their duties include:
Creatively designing and as well as implementing SEO ideas and strategies.
Implementing keyword research, the required tools, building backlinks, as well as analysis.
Identifying gaps and areas of possible improvement in design
Advising on content improvisation.
The salary they earn ranges from 3,265 to 4,408 USD per year. Within India, Delhi pays its SEO analysts the highest, and Coimbatore pays the lowest. Bangalore comparatively pays 17% higher than other parts of India.
An SEO consultant primarily focuses on the planning, management, and performance of the complete SEO of a client. The average salary for an SEO consultant is determined by their skills. Their duties as SEO specialists include online marketing, online link building, web analytics, as well as ideating strategies for keywords. SEO professionals earn an average SEO salary.
SEO consultants mainly do the job of a 3rd party advisor, helping businesses improve their website's visibility and increase their average salary. The SEO specialist must have enough experience and knowledge to effectively guide a company. SEO professionals with expertise in this field can provide valuable insights and strategies for optimizing a company's online presence. It is important to consider the average SEO salary when hiring an SEO specialist, as their compensation may vary based on factors such as experience and location. Their tasks include:
Sharing periodic reports
Connecting to web-based designers to make SEO changes.
Plan and put into action the strategy.
Working on client-relationship
Monitoring important APIs and working on their improvement.
They earn a salary that ranges from 4,489 to 8,163 USD per year. In India, the salary earned by an SEO consultant is increased with experience.
The main duty of an SEO manager is to manage and execute SEO and SEM or Search Engine Marketing programs for clients, ensuring optimal salary and average performance. The manager will be coordinating with various in-house teams like social media, design, content, marketing, as well as handle projects. This role is particularly important for SEO professionals who are looking for an opportunity to work with different teams and contribute to the success of the company. Additionally, it offers a competitive salary that is on par with the average SEO salary in the industry. This role is particularly important for SEO professionals who are looking for an opportunity to work with different teams and contribute to the success of the company. Additionally, it offers a competitive salary that is on par with the average SEO salary in the industry. SEO managers in India earn an average salary, which is among the highest for SEO Specialists. The average salary of an SEO manager is dependent on their basic knowledge of web designing as well as development.
SEO managers deal with both onsite and offsite optimization. They implement strategies of SEO with their average salary SEO team of specialists.
Their duties include:
Implementing SEO campaigns to increase website purchases.
Analyzing and making reports on how projects are performing.
Keep an eye on how other junior team members are performing and offer guidance.
Having good skills at communication to co-ordinate with the team members.
Tracking KPIs, helping fill the gap in content, and guiding in the optimization of the landing page of the website.
They receive a salary that ranges from 4,897 to 7,346 USD per year. SEO managers with more than 5 to 10 years of experience receive a salary in the range of 7,278 to 10,067 USD per year. Pune pays the highest salary to SEO managers in India, and Delhi pays the lowest to them.
They are the head of the SEO field, setting long-term goals and following up with them to achieve an average salary. They oversee the smooth functioning of the SEO department in the company, ensuring that the average salary is maintained.
The SEO director’s tasks include:
Designing strategies for improving overall SEO.
The SEO director has to make sure the company strategies are aligned with the goal of the company.
Reviewing content frequently to identify a lag or gap in content, missed opportunities, and designing solutions to combat any problem related to SEO.
The SEO director earns a salary ranging from 13,061 to 24,489 USD per year. Those SEO directors that are at the top in India earn the top salary among SEO specialists in India.
The average salary of an SEO specialist in India varies depending on the city they are in. Bangalore, also known as the silicon-valley in India, tends to offer the highest salary for SEO specialists overall, while Ahmedabad offers the least amount. Ahmedabad's SEO salary was found to be 38% lesser compared to the rest of the country. The salary also depends on factors like whether the company is an MNC, the SEO specialist’s experience and skills, and the company size. MNCs also tend to be a great place for trainees and beginners to learn and grow, while also offering competitive salaries.