SEO and AdWords are two different elements of search engine marketing. Can you use both in your marketing strategy? Yes, both SEO (Search Engine Optimization) and AdWords can work together to create a successful marketing strategy.
The principal goal of both AdWords and SEO is to rank your website at the top of the search results. However, each of them has a different method to do so. While this may seem contrasting, you can employ them together according to your marketing and business goals.